King Price’s latest TV commercial uses wit and humour to poke fun at South Africans’ occasional cultural misinterpretations.
In this funny and insightful insurance ad by King Price, a white businessman is seen learning Venda culture from the regalia to the language. The eager learner soon bids farewell to his Venda host community and heads to the city.
He then enters a boardroom dressed in Venda traditional clothing. In shock, the meeting chairperson asks him “What are you doing?” to which he replies “You said if I wanted to do business with you I have to become a Venda.” The man chairing the meeting turns towards the wall with a sign that reads “vendor applications”.
This humorous piece by Freckle for King Price sends an important message about communicating to be understood and making sense to your customers as a brand.
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