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LexisNexis uncovers its value proposition with Boomtown

Boomtown has been briefed by LexisNexis South Africa, to develop a unified brand value proposition and to develop a strategic plan to take it to market.
In November 2015, LexisNexis South Africa, part of RELX Group, acquired Korbitec from the Naspers Group, and established LexisNexis South Africa as the leader in conveyancing solutions in the local legal market.

“With our acquisition, and the merging of organisations into one, it is important for us to establish the right brand within South Africa in order to add value to all our stakeholders,” remarks Thabo Molefe, LexisNexis South Africa Commercial Director.

“We have been working behind the scenes researching and strategising for a number of months,” adds Boomtown MD Andrew MacKenzie. “We’re all about allowing our people and clients to realise their possibility. And through our in-depth research when it’s time to roll out the proposition to market, LexisNexis will be another brand we’ve helped do just that.”

LexisNexis South Africa stakeholders will begin seeing the evolved value proposition in 2017.

Boomtown
We are an independent strategic brand agency that specialises in creative brand design, integrated communications, and digital marketing. We believe that everyone can look, but not everyone can see. It's why we use on-the-ground market immersion and create culturally relevant, creative solutions to connect brands with hearts.
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