This week, we go behind the selfie with Tasmin Kingma, head of media at Hoorah Digital.
Kingma captions this: “Clients come before making sure my hair looks perfect.”
1. Where do you live, work and play?
Cape Town used to be Tasmin HQ, but I decided to make a change to Johannesburg. Great new experiences ahead!
2. What’s your claim to fame?
Yet to be found!
3. Describe your career so far.
It’s been fast paced and when I think back, I wouldn’t have expected to be where I am, now. My career ranges from starting in a tech ad-ops role to moving into programmatic when it wasn’t even a real thing in SA, building a successful programmatic trading desk in less than two years, experiencing and being part of a big corporate merger, and now having the privilege of being part of and helping to build a fast-paced startup with big vision.
The moment you feel as though you ‘got this’ is the moment you plummet down again, realising that you still have a long road to go.
6. Describe your average workday, if such a thing exists.
I used to plan my days and weeks but stopped doing so as it’s impossible. It normally ranges from meetings (only the productive kind), to taking calls in Ubers on the way to clients, tech talk, performance talk, interviews, strategy for both the company and performance implementation, number crunching and dealing with the daily unknown.
7. What are the tools of your trade?
Marketing technology platforms
8. Who is getting it right in your industry?
Let’s first define ‘getting it right’ – to be good in digital takes a lot of hard work, constantly.
9. List a few pain points the industry can improve on.
Don’t be scared of technology and the power it holds. Data is important, not just the big creative idea.
10. What are you working on right now?
Working with our teams to build our office in Johannesburg, 2019 strategies, and I’m part of the new digital media team for Nedbank retail and business banking.
Hoorah is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan and Jay Thomson respectively, as well as Tasmin Kingma and Neil Pursey...
Digital media consultancy Hoorah Digital has landed a number of clients, including Flight Centre and global pharmaceutical giant Sanofi, which includes brands such as Essentiale, Pharmaton, and Pharmachoice in its stable...
4 Sep 2018
15. What would we find if we scrolled through your phone?
Nothing strange, just apps organised in folders, lots of pictures of travels and super active chats. I always run low on battery.
16. What advice would you give to newbies hoping to crack into the industry?
Learn the basics of marketing technology first and the importance of data. Never think that you’ve learned enough.
Simple as that. Kingma confirms she’s an Insta girl. Her personal profile is @Tasmin_K, and you can follow @hoorahdigital for all their cool office pics and videos. You can also follow Hoorah and Kingma on Twitter.
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