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Celebrating small, proudly African beauty brands
As the country reopens, it's more important than ever to support small local businesses that are trying to As the country reopens and South Africans reflect on their heritage this September, it's more important than ever to support small local businesses that are trying to find their feet after a tough couple of months
The V&A Waterfront’s recently reopened Watershed now boasts a new space dedicated to African beauty products, where consumers can discover, test and shop for proudly African beauty products and also meet and mingle with some of the makers behind the brands.
Over the last few years there has been extensive growth in the African beauty industry. The rest of the world has started to recognise the positive effects of traditional products, as well as those made from local indigenous ingredients. Beauty at Watershed offers a space where locals and tourists can find a variety of handmade, organic, ethically-sourced beauty brands that are proudly manufactured in Africa.
Brands that are on display at the Watershed beauty section include:
Skoon
Skoon is a 13 women-strong company that believes in manufacturing products that are clean, and which do not include any ingredients that are harmful to one’s skin or the environment.
O’live Soaps
Husband and wife team, Sipho and Zikhona Tefu, started the brand in 2011 in their kitchen. They pride themselves on creating a product that is 100% natural, made with organic plant oils and essential oils.
Pepper Tree Luxury Bath & Body
Owner Steve Ackermann was inspired by South Africa’s natural beauty and this is emulated in the different collections. The raw materials used are biodegradable and environmentally friendly.
Kafui Naturals
Kafui’s venture into natural hair and skin care products began as an urge to find the best complement of oils, moisturises and treatments for hair and skin. This is the perfect brand for someone searching for chemical free hair and body products.
Anim Naturals
This brand is inspired by age-old African remedies and packaged to suit the modern lifestyle. Based in Cape Town, the company sources its ingredients from across the African continent to produce natural hair and skincare products.
Chill Cape Town
Clean skincare driven by nature, Chill Cape Town produces organic products that are inspired by the botanicals of our country and the African continent. Their aim is to turn daily self-care routines into moments of calm.
Le Naturel
Handcrafted in Franschhoek, Le Naturel’s products are rich blends of advanced natural skincare with organic and herbaceous ingredients that are used to craft everything from bath oils to shampoo.
Ubuntu Traditional Balms
A brand that has been around for more than 70 years, Ubuntu is all about reviving old remedies and keeping family traditions alive. The secret formula of their balms has been passed on through generations.
"We encourage all locals to come and meet Africa’s design story. These are the people behind the products and brands that need us to #supportlocal now more than ever,” she concludes.
