Marketing & Media trends
Women prefer SKYN over other condoms
Reviewers on Beauty Bulletin, the website that gives real South African women the opportunity to speak their minds about South African products, have given SKYN® condoms top marks for "as-good-as-the-real thing performance".
"SKYN®, South Africa's first polyisoprene condom, distributed by ACDOCO South Africa (ACDOCOSA), adapts easily and gently to the form of the body," says Sarah Edwards, Principal Account Manager and Market Development Manager for ACDOCOSA.
"The SKYN® range of condoms provide a softer, more natural feeling and have been clinically proven to enhance sensation by combining strength with sensitivity," adds Edwards.
Ninety-six percent of Beauty Bulletin reviewers agree and note that SKYN® condoms had a more natural feel, with many of them having to check with their partners that they were indeed 'covered'. In fact, 85% said that it felt as if their partners were wearing nothing at all, keeping the intimacy of the moment undisturbed.
Ninety-three per cent of reviewers said that they found intercourse more stimulating with SKYN®, with 97% preferring its material to other materials used in condom production. "They have a lovely velvety feel that's so different," said one reviewer.
A resounding 98% of reviewers said that they would recommend SKYN® to their friends, while 98% said that they would buy SKYN® again - insisting that they would not purchase any other brand of barrier protection.
"Beauty Bulletin's review model is a great way to learn more about what consumers think of a product that they may otherwise be skittish to comment on," states Edwards. "The site's review process gave us a real, no-holds-barred insight into what South African women think of SKYN® condoms - and they've given the range an enthusiastic thumbs-up!"
SKYN® Originals were launched in October 2013 as an alternative to conventional barrier protection, disrupting the sexual wellbeing category with an innovative solution that appeals to men and women.
SKYN® is currently available in three variants: SKYN® Original, SKYN® Extra Lubricated condoms have 40% more long-lasting, ultra-smooth lubricant for maximum comfort and experience enhancement, and SKYN® Intense Feel condoms are dotted for added stimulation and a more natural feeling for both partners. All variants are available in packs of six condoms.
For more information visit http://www.skyncondoms.com/.
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