#Loeries2020: Fran Luckin opens Loeries Creative Week 2020
"I was going to start this with, “In these unprecedented times…” and then I thought that perhaps I would be excommunicated by the entire ad industry if I did that, so I’m not going to do that, I’m just going to say, hello, welcome to the first-ever Loeries broadcast and I think we’re all in for a fantastic week," she said in her opening address.
Luckin referred to Adam Morgan and Mark Barden’s book, A Beautiful Constraint, saying it’s about how limitations and constraints are not necessarily a bad thing and that they can lead to enormous innovation and creativity. “I think were going to see evidence of that this week. I’ve watched the Loeries committee and the Loeries company really innovate and think creatively and innovate around the constraints that we have.”
She said that now more than ever, we need to celebrate creativity. “Creativity is the superpower that we’re going to need to get through this next year at least, whether it’s finding a vaccine or whether it’s solving our clients’ problems in lockdown, creativity is really the thing that we’re going to need in the world.”
Coming up on Day 1, you can catch @effluck , Katherina Tudball, @ranibisal , @AlanKelly, @JessWeiner , Awards, Yetunde AyeniBabaeko’s table, with @istockneed , Wesley Fredericks Shaadia Vawda, @lanreadisa01, Yaa boateng, Jonah Otieno, @ShelleyZalis.— Loeries (@loeries) November 16, 2020