Subscribe & Follow

Advertise your job vacancies

Jobs

Radio Account Manager Johannesburg

More jobs Submit a job Open account

Ultimate Media develops a 6-step formula for lead generation on radio

Issued by Ultimate Media

21 Nov 2018

Radio is an immediate medium with high engagement levels yet, despite this, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis.

Through continuous trial and testing over the past four years Ultimate Media have developed a six-step formula to ensure consistent and successful lead generation on radio based on cost per acquisition.

Ultimate Media develops a 6-step formula for lead generation on radio

click to enlarge

Top stories

UPDATED: Heavy rainfall warning escalates for Kruger National Park visitors

Tourism & TravelUPDATED: Heavy rainfall warning escalates for Kruger National Park visitors

4 hours

Source:

Marketing & MediaWPP turns decades of data into AI agents with new Agent Hub

7 hours

Source: Reuters.

FinanceGold leaps to record high, dollar drops as US prosecutors target Fed's Powell

26 minutes

Buena Barnes, the new general manager for Philip Morris South Africa

HR & ManagementPhilip Morris SA appoints its first female GM

2 hours

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

Marketing & MediaFormer FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity

AdBot 6 hours

Image credit: on Pexels

HealthcareSAHPRA demands recall of children’s immune boosters with zinc picolinate

2 hours

More news

Image credit: By - Own work, ,

Healthcare

Discovery Health now takes full financial responsibility for medical scheme error

8 hours

What makes AI-powered phishing a potent cyber danger?

ICT

What makes AI-powered phishing a potent cyber danger?

Richard Frost 2 hours

Source:

Marketing & Media

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Jaclyn L. Tanenbaum and Karen Anne Wallach 9 hours

Tidal Rave Festival: How a youth festival is building Africa’s cultural infrastructure

Marketing & Media

Tidal Rave Festival: How a youth festival is building Africa’s cultural infrastructure

BA:KO by EchoHouse 6 hours

Autonomous enterprises are poised to transform business in 2026

Retail

Autonomous enterprises are poised to transform business in 2026

Sergio Maccotta 5 hours

Start 2026 right: Refresh your home with Volpes

Retail

Start 2026 right: Refresh your home with Volpes

Volpes 6 hours

Image credit:

ESG & Sustainability

CapeNature cautions visitors on wildlife encounters as Western Cape wildfires blaze on

5 hours

Source:

Marketing & Media

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Celebrate 70 years of the Maynardville Open-Air Festival this summer

Lifestyle

Celebrate 70 years of the Maynardville Open-Air Festival this summer

1 hour

Car sales in South Africa hit 10-year high

Automotive

Car sales in South Africa hit 10-year high

6 hours

Supplied image

Education

R5m in school fees up for grabs in KFC promotion

3 days

Back to school, back to business: Why long term car rental is reshaping January in South Africa

Automotive

Back to school, back to business: Why long term car rental is reshaping January in South Africa

Pace Car Rental 6 hours

Ethiopia starts $12.5bn airport project

Logistics & Transport

Ethiopia starts $12.5bn airport project

5 hours

Locals walk past trains parked at Lobito station, which forms part of the Benguela Railway line, in Lobito, western Angola. Image credit: Reuters

Energy & Mining

The Lobito Corridor and why Africa needs to think globally and act regionally

Shirley Webber and Stephen Seaka 6 hours

Image source: Jatuphol Jaturapat –

Education

Umalusi reassures public of integrity of 2025 matric exam results

7 hours

Sheer City debuts a convergence of art, music, and LGBTQ+ culture in Cape Town

Lifestyle

Sheer City debuts a convergence of art, music, and LGBTQ+ culture in Cape Town

4 hours

Start your 2026 strong with the Red Bull Zero Excuses challenge

Lifestyle

Start your 2026 strong with the Red Bull Zero Excuses challenge

5 hours

Let's do Biz