BizTrendsTV

RAPT BizTrendsTV: Nicole Adriaans: The future workplace

Subscribe & Follow

Advertise your job vacancies

Jobs

Video Editor Johannesburg
News Anchor Johannesburg
Reporter Johannesburg
Media Asset Manager Johannesburg

More jobs Submit a job Open account

Ultimate Media develops a 6-step formula for lead generation on radio

Issued by Ultimate Media

21 Nov 2018

Radio is an immediate medium with high engagement levels yet, despite this, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis.

Through continuous trial and testing over the past four years Ultimate Media have developed a six-step formula to ensure consistent and successful lead generation on radio based on cost per acquisition.

Ultimate Media develops a 6-step formula for lead generation on radio

click to enlarge

Top stories

Dr Gillian Hammah at the Nedbank IMC Conference 2025.

Marketing & Media#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your business

Karabo Ledwaba 4 hours

Switch Energy Drink announced as Schools SA20 title partner

RetailSwitch Energy Drink announced as Schools SA20 title partner

Switch Energy Drink 5 minutes

Source:

Marketing & MediaWarc report: 80% of strategists say strategy is undervalued but in demand

10 minutes

Image credit: Cora Pursley

Healthcare"Not only waistlines, but lifespans” — Dr Tommie Smook on GLP-1s

8 minutes

Source: © 123rf Murray Hamilton, content director, VML South Africa tackles the “should design inform copy or should copy inform design?”debate

Marketing & Media“Should design inform copy or should copy inform design?”

Murray Hamilton 26 minutes

Promoted

Capitec launches client-led ‘Bank on better’ campaign

FinanceCapitec launches client-led ‘Bank on better’ campaign

Capitec 1 Oct 2025

More news

Veteran broadcaster Tim Modise to deliver public lecture on media and cultural identity in SA

Marketing & Media

Veteran broadcaster Tim Modise to deliver public lecture on media and cultural identity in SA

North-West University (NWU) 32 minutes

Step into summer with Sir Fruit's vibrant new Lush Lemonade

Retail

Step into summer with Sir Fruit's vibrant new Lush Lemonade

34 minutes

Unlocking opportunities: How TGCSA’s Basic Quality Verification empowers emerging tourism businesses

Tourism & Travel

Unlocking opportunities: How TGCSA’s Basic Quality Verification empowers emerging tourism businesses

Tourism Grading Council of South Africa 1 Oct 2025

#PrismYoungVoices | Eclipse Communications' Ashla Mogane on fresh perspectives

Marketing & Media

#PrismYoungVoices | Eclipse Communications' Ashla Mogane on fresh perspectives

2 hours

Octotel’s learnership programme continues to transform youth into workforce-ready professionals

ICT

Octotel’s learnership programme continues to transform youth into workforce-ready professionals

Octotel 1 hour

Why media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Marketing & Media

Why media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Paul Middleton, Ebony+Ivory 2 hours

The M20 Declaration was formally handed over to South Africa’s Minister of Digital and Communication Technologies Solly Malatsi (centre), by William Bird (MMA) and Sbu Ngalwa (Sanef)

Marketing & Media

Johannesburg Declaration handed to G20

1 hour

Good service is proactive: A new standard for customer experience

Retail

Good service is proactive: A new standard for customer experience

Bruce von Maltitz 1 hour

The Zayed Sustainability Prize’s jury selected the 33 finalists from 7,761 entries received across six categories. Image supplied.

ESG & Sustainability

Inmed South Africa is a finalist for the 2026 Zayed Sustainability Prize

2 hours

Cape Union Mart aims to revive SA's clothing manufacturing industry

Retail

Cape Union Mart aims to revive SA's clothing manufacturing industry

2 hours

Image source: HONGQI_ZHANG –

HR & Management

New internship programme to boost youth opportunities in hospitality sector

3 hours

Image credit: on

Healthcare

Can Rooibos extract help treat breast cancer?

3 hours

Image source: senivpetro from

Legal

Firearms clauses - a safety catch for insurers against liability

Mtho Maphumulo 4 hours

Image credit: on

Energy & Mining

South Africa’s mining input cost index stays at “historic lows”

3 hours

China's Chery explores plant-sharing deals in South Africa

Automotive

China's Chery explores plant-sharing deals in South Africa

3 hours

Official Match Ball for Fifa World Cup 2026 revealed

Lifestyle

Official Match Ball for Fifa World Cup 2026 revealed

2 hours

Youth unemployment hovers at crisis levels - we need to empower entrepreneurs

Education

Youth unemployment hovers at crisis levels - we need to empower entrepreneurs

North-West University (NWU) 2 days

Captain Fanplastic sets sail in Equatorial Guinea for a new partnership with Unicef

ESG & Sustainability

Captain Fanplastic sets sail in Equatorial Guinea for a new partnership with Unicef

Soapbox 2 days

NTT Data acquires Exah to expand Salesforce expertise

ICT

NTT Data acquires Exah to expand Salesforce expertise

2 days

Turning dreams into destinations: The story of Pab-Love Guesthouse

Tourism & Travel

Turning dreams into destinations: The story of Pab-Love Guesthouse

Brandscapers 2 days

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Retail

Roots 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

Spark Media 3 days

Computer Mania’s Shopify migration: Building a scalable e-commerce future

Retail

Computer Mania’s Shopify migration: Building a scalable e-commerce future

Realm Digital 3 days

Image source: onlyyouqj from

Logistics & Transport

Air cargo demand continues to ascend in August

3 days

A sample of platinum (Pt) is displayed at the Laboratory of Physics and Material studies (LPEM) in Paris, France, June 23, 2025. Image credit: Reuters/Benoit Tessier

Energy & Mining

Tharisa plans $547m underground platinum mining project

2 days

Image credit: Nazareno Caggiano on

ESG & Sustainability

Govt condemns Ngizwe Mchunu's hateful anti-LGBTQIA+ remarks

3 days

Source: © Boucher Legacy The South African National Parks (SanParks) 20th Annual Kudu Awards are now open for nominations

Tourism & Travel

Nominations open for SanParks 2025 Kudu Awards

2 days

Image source:

Education

Adapting AI to tackle education inequality in Africa

Niall McNulty 3 days

The new campus for Rivoni School of the Blind includes several large buildings. But work to finish the project has been stalled for most of this year. Photos: Thembi Siaga / GroundUp

Education

IDT’s school project stalls as costs reach R198m

Thembi Siaga 3 days

Image source: weerapat kiatdumrong –

Legal

Call for comment on Draft Report into alleged eFiling Profile Hijacking

3 days

Let's do Biz