What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Refurbishments at Jewel City completed
Phase two refurbishments to Jewel City, a high-security district in the eastern part of the Johannesburg CBD, were completed with the addition of 137 dedicated visitor parking bays adjacent to the visitor sign-on station. Jewel City is home to about 300 diamond dealers, jewellers, diamond laboratories and industry schools and the base for the SA Diamond Regulator and State Trader.
David Rice, chief operating officer at Redefine, says the parking bays support the R30 million extension to the new head office in Regulator House for the SA Diamond Regulator and the State Trader. The area was increased from 1 630m² to 2 480m² and now includes the provision of a secure loading bay and new state of the art training and conference facilities.
Security is working well
The entire precinct is now just over 43 000m². Rice says Redefine has invested heavily in the precinct and if demand allows will add an additional 5 000m² to accommodate further parking, offices and beneficiation space. "This really is the home for all major diamond deals in South Africa and we are privileged to be associated with this growing precinct in the city centre," he says. Additional security measures that have been implemented are working well for the precinct, as is the additional parking area.
"One of our latest developments is that we have concluded an agreement with Propertuity, developers of the Maboneng Precinct," Rice says. The Maboneng Precinct, located directly to the east of Jewel City, is a private inner city regeneration project. Maboneng has grown from one development, Arts on Main in 2009, to over six developments including residential, commercial and retail space at the beginning of 2012. This has expanded the community who live and work in this part of the city to over 1 500 people.
"Propertuity have worked together with Jewel City on a number of efforts and are delighted that we have recently partnered with Redefine to provide secure parking within Jewel City for the masses of people flocking to the area in the evenings and on weekends for Maboneng events," says Hayleigh Evans, brand manager for Propertuity. The relationship with Maboneng also encourages added foot traffic and trade within Jewel City itself.
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