Red Bull Amaphiko Academy heads to Mamelodi

Jabulani Masilela, the Ward 6 councillor in Mamelodi is thrilled to be hosting Red Bull Amaphiko. “It is a good initiative because it will develop our community. Young people are facing high unemployment rates so this will be a great for them.

“People are creative but there are not always resources to use that creativity in ways that help the community. Therefore, I was happy when Red Bull Amaphiko agreed to set up at Mamelodi West Community Centre because it will help social entrepreneurs to grow their businesses.”

Red Bull Amaphiko, while started in South Africa, is now a global phenomenon that comprises workshops, digital training and various resources for social entrepreneurs.

Selected organisers will be taken through the programme, which is designed to play a support role for those that make a difference in their community and to encourage others to follow suit. After 10 days of lectures and workshops, 16 budding businesspeople will be treated to 18 months of intense training with mentors, while they are connected to a global, digital community that is supportive. Here, they get to network and build on the skills that they have already acquired in order to see their business flourish.

This is its third South African iteration. It launched in Gauteng in 2014 and ran in the Western Cape in 2015. For more information, go to https://amaphiko.redbull.com/magazine.