Judges for New Generation Awards announced

© New Generation Awards website

Stephen Paxton, MD of the awards, says, “We are delighted to have such a strong panel this year. Our awards are always only as good as our judging panel and we are privileged to have some of South Africa's best experts on-board.”

There is a mathematical approach to the judging – the adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales. Judges do not adjudicate any categories into which their agencies have entered.

Judges

• Alex Honegger: head – social media, Cambial Communications
• Astrid Ascar – digital strategy, marketing and content creation consultant and practitioner
• Bokang Mabiletsa – director, Mind Interactive
• Brett StClair: head – Digital Product Office, Absa Retail and Business Banking
• Dale Imerman - digital director, The Jupiter Drawing Room (CPT) & director of technology, WPP Stream Africa
• Danielle Morley - managing partner, Connect Joe Public
• Desiree Gullan – co-founder, G&G Digital
• Gillian Findlay – CEO, Cambial Communications & Head Judge
• Jeff Siepman – co-founder and creative director, Livion Media
• Kenneth Garvie – MD, One Over One Digital Agency
• Kieren Jacobsen, communications director, Levergy
• Lana Strydom – executive head: Digital Marketing, Vodacom SA
• Prakash Patel – MD and strategist for Fogg Experiential Design
• Tara Turkington – CEO, Flow Communications
• Templar Wales – digital marketing and brand development (independent)

The awards honour South African creative agency teams for their innovative use of social and digital media, and use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across the region for their work on campaigns that help promote their organisations and brands in ground-breaking ways. For more information, click here.