Do the math. If it continues at this rate an additional 5 934 240 blogs could be added before the end of 2005.
Why are blgos flowing to the top of the search results? Blogs are updated frequently with fresh content, they tend to be focused on one main theme so they're keyword rich, they're static HTML pages and they don't have a lot of images. This makes them a perfect fit for the search engines.
Blogging is a valid search strategy. Companies who are still ambivalent about blogging should consider this side effect.
Will blog content take over corporate content in the natural search results? That depends...It depends on how savvy their marketing and PR people are, how good their SEM agency is and whether they have a content strategy in place.
It depends what blog platform they choose, how good their blog writer is and how well the writer understands the content strategy. All blogs are not created equal.
But blog content is certainly giving corporate web pages a run for their money in the search results. It is already possible to have one person or company dominate the first page of the natural search on their main keywords, if they have a solid content strategy in place.
You can get the corporate website, their blogs, RSS feed items, optimized press releases and articles on other sites all placed on page one. Check out the keywords optimized press release or website content strategy in Google.
On the Google page for optimized press release many of the results on page one are blogs, yet our corporate site is still number one and two.
So will SEM agencies be out of work? I think not. Their focus may have to change. A content strategy is the differentiator.
