Put a sock in it

Net#work BBDO creative team Stuart Stobbs and Trevallyn Hall believe they have created an advert that viewers can relate to in the unpaired sock: "Other ads selling similar tracking products are hard core and Netstar decided it's time to be different. We believe humour takes this commercial to a whole different level."

Tasked with bringing the sock to life was Rob Carlisle, Director at CFX in Cape Town: "This was a large scale production with no stock footage. To make the sock move with as much 'personality' as possible, we had to cram it with motors.

"Some shots required three puppeteers - one to control the walking pace, one to control the neck movement and one to move the head, which ultimately affects the personality of the sock."