Subscribe to industry newsletters

Search jobs

Verve invest in behavioural science, social intelligence and user experience with new hires

Verve, the experts in culture, communities and smart digital insight, have appointed Dr Adele James to the role of behavioural scientist as the company continues to expand its strategic insight offer.
Dr Adele James
Dr Adele James

Prior to joining Verve, James spent four years at Breaking Blue, was strategy director and behavioural science lead at Hall & Partners, and was most recently at the Irrational Agency. At Verve she will lead a behavioural science specialism, working with client teams across the business to bring a deeper understanding of consumers’ behaviour into the insight mix.

James comments: “I’m thrilled to be joining Verve and have already been seriously impressed by the research team, their incredible capabilities and bold approach. I can’t wait to start working closely with them to help their clients understand what’s truly underpinning behaviour.”

James is joined by digital anthropologist Lily Echanis who will specialise in social intelligence. She brings with her more than four years of experience as senior cultural analyst at Karmarama. Also moving into the expanding team is Jodie Holland, a long-time digital qual expert at Verve, who assumes a lead UX role.

Verve’s growing capabilities are focused around uncovering why consumers behave the way they do, and what brands need to do about it to deliver sustainable behaviour change. With new work already underway, live client projects include fuelling future-proofed innovation for a global outdoor cooking manufacturer and exploring how to create impactful messaging around water conservation for a utilities provider.

Kelly McKnight, executive director, comments: “I’m energised by the broad range of talent we have in the business. Our ever-growing in-house capabilities in behavioural science, UX and social intelligence build on the best-in-class research we’re already famous for at Verve. They demonstrate our commitment to offering the smartest solutions to clients’ complex business challenges to get to the best answers imaginable. We are truly creating the research agency of the future.”

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.

Let's do Biz