Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enables the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona Principles focus on inclusion, impact and integrity, with AVEs said to not be the value of communication.
Presented by Ornico’s head of operations and AMEC board member, Francois van Dyk, the webinar shares the latest globally recognised communication measurement best practices. The video is now live on YouTube for brands, communication and PR professionals, as well as their agencies to begin their journey towards effective measurement. It includes some free tools and insights on how to integrate measurement principles into your brand communication.
The webinar clarifies the following pillars of the Barcelona Principles 3.0:
Setting goals is an absolute prerequisite to communications planning, measurement, and evaluation.
Measurement and evaluation should identify outputs, outcomes and potential impact.
Outcomes and impact should be identified for stakeholders, society and the organisation.
Communication measurement and evaluation should include both qualitative and quantitative analysis.
AVEs are not the value of communication.
Holistic communication measurement and evaluation includes all relevant online and offline channels.
Communication measurement and evaluation are rooted in integrity and transparency to drive learning and insights.
Watch the video below:
Have a look at the following free tools for your own brand communication initiatives:
Get in touch with Ornico for workshops and communication measurement insights for your brand and clients:
Thank you for Signing Up
Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.
Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.