Presented by Ornico’s head of operations and AMEC board member, Francois van Dyk, the webinar shares the latest globally recognised communication measurement best practices. The video is now live on YouTube for brands, communication and PR professionals, as well as their agencies to begin their journey towards effective measurement. It includes some free tools and insights on how to integrate measurement principles into your brand communication.

The webinar clarifies the following pillars of the Barcelona Principles 3.0:

1. Setting goals is an absolute prerequisite to communications planning, measurement, and evaluation.

2. Measurement and evaluation should identify outputs, outcomes and potential impact.

3. Outcomes and impact should be identified for stakeholders, society and the organisation.

4. Communication measurement and evaluation should include both qualitative and quantitative analysis.

5. AVEs are not the value of communication.

6. Holistic communication measurement and evaluation includes all relevant online and offline channels.

7. Communication measurement and evaluation are rooted in integrity and transparency to drive learning and insights.
   

Watch the video below:

1. AMEC – Integrated Evaluation Framework

2. Measurement Maturity Mapper
   

Get in touch with Ornico for workshops and communication measurement insights for your brand and clients:

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