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2016 State of the Nation (SONA)

TNS worked closely with the Code for South Africa Data Journalism Academy to bring the 2016 State of the Nation (SONA) data to life through the use of interactive data visualisation. Social media analysis techniques were used to sift through the more than 400 thousand tweets generated around the president's speech. The teams leveraged technology to help South Africans better engage with the important discussions happening on Twitter that help shape the future of our country.

Issued by Kantar

17 Feb 2016

Here’s a link to the article: http://www.iol.co.za/news/sona-as-it-played-out-on-twitter-1985853

For further information please contact

Kyle Findlay
Head of Data Science and Knowledge Creation
TNS Global Brand Equity Centre (GBEC)
d +27 (0)21 673 9703
e moc.labolgsnt@yaldnif.elyk

Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.

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