Websites drive business in automotive sector

The eliance team: helping dealerships dominate their domain.

Technology, spearheaded by online presence to initiate and sustain customer relationships, is the backbone that continues to support ongoing efforts to develop and satisfy customer expectations in the industry says Oosthuizen.

“The incorporation of the latest systems and software, together with high-capacity hardware and infrastructure, underpins the rapid growth rate and development of mission-critical operations within the automotive landscape. A website is the first point of departure for dealerships to implement their digital marketing plans and engage effectively with customers in real time,” he adds.

His company considers the website to be a strategic business tool that allows the customer to interface directly with dealerships. It facilitates information dissemination, automated industry updates, details on the dealership, price and vehicle data and much more.

According to the company, the development of a website forms part of the ‘action stage' of a dealership's marketing cycle, and the company advocates a creative front-end and dynamic back-end system that it has developed and continues to host and maintain.

The company's roadmap to effective online presence includes defining the objective; conducting a thorough inspection of competitors' websites; evaluating the most suitable and functional solutions; identifying the best hosting solution for the website; determining the need for ‘phased development' if required and developing content. Thereafter, then company assists in the website's design processes so that the final product is a totally integrated solution.