What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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New PR agency for PE
Sapphire Street, based in Port Elizabeth, is a new PR agency with consumer and corporate operations to support businesses within a variety of sectors. The agency has hired established PR consultant Kimberley Nanson from the UK, where she worked in top London PR agencies.
Kimberley Nanson
Nanson brings international and big brand experience within the B2C sector to the agency as well as strong business acumen and creativity.
"Essentially what we are doing is taking a back-to-basics approach, focusing on quality writing, effective media relations, strong strategy and spending time getting to know our clients and their sectors," explains Nanson. "South Africa has one of the most exciting PR scenes outside of the UK but there are few agencies within the Eastern Cape."
It launches with a handful of retained clients and will be targeting further accounts across sectors including retail, tourism, interiors and law.
For more, go to www.sapphirestreet.com.
