Nanson brings international and big brand experience within the B2C sector to the agency as well as strong business acumen and creativity.
"Essentially what we are doing is taking a back-to-basics approach, focusing on quality writing, effective media relations, strong strategy and spending time getting to know our clients and their sectors," explains Nanson. "South Africa has one of the most exciting PR scenes outside of the UK but there are few agencies within the Eastern Cape."
It launches with a handful of retained clients and will be targeting further accounts across sectors including retail, tourism, interiors and law.
For more, go to www.sapphirestreet.com.
