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Angel in hiding
Home of Angels Tears wines, Grande Provence Estate, Franschhoek, has launched its newly designed labels. A pearlescent tear runs down the front label alongside the glossy renaissance angel and, on the reverse, a secret angel appears as the wine is consumed.
Implemented in order to complement the total refurbishment of the Grande Provence Estate, the labels have been creatively revised by Cape Town-based strategic brand agency, 'Arctic Circle Design', with the image/message offering the consumer various elements of the experience.
The labels are sassy yet remain classical, romantic and beautiful, and invite the consumer to not only enjoy the wines but also to live the romantic legend which appears on the back of the shapely bottles that have gained popularity over the years.
Three varying messages from the estate's angels are also to be found on the cork, sealed with an angel's tear.
In order to house the newly designed range in retail outlets countrywide, Grande Provence awarded the stand design and manufacturing contract to Loramar Promotions, a Cape Town-based BEE company specialising in merchandising and point of sale solutions.
A Sauvignon Blanc has also been created to accompany the existing award-winning red, pink and white wines.
