What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Creative Circle results for March 2010
The Creative Circle results for March 2010 are in. "We were looking forward to seeing some of the best work from Mzansi since this month was in line with all the international award entry deadlines, but there were just a few fine pieces," comments chair Neo Mashigo.
| Category | March 2010 |
|---|---|
| Newspaper | 1. Kulula.com/Price Positioning "Unofficial Sponsor/Not Next Year" - KingJames |
| 2. Exclusive Books/History Section "Mandela/911/Diana/John Lennon - Ogilvy Johannesburg | |
| 3. UNICEF "Toy Soldiers" - Y&R SA | |
| Magazine | 1. Landrover/Discovery 4 "Extreme Home Locations" - Y&R SA |
| 2. Bostik/Mount it - Search Engine Camp. "Nail/Screw/Hammer" - DDB SA | |
| Outdoor | 1. Independent Newspapers/Cape Times "DDT/Somali Fisherman/Stadium/Crops - Lowe Bull Cape Town |
| 2. Tuffy/100%^ Recycled Refuse Bags - Clean Conscience "Murderer/Burglar/White Collar Criminal - Saatchi & Saatchi Cape Town | |
| 3. Endangered Wildlife Trust/Trash Sea Birds "Lighter/Rope/Golf Ball/Bottle Top - TBWA\Hunt\Lascaris Johannesburg | |
| TV/cinema | 1. POWA "No" - MetropolitanRepublic |
| 2. M-Web/Uncapped ADSL "Robot" - FoxP2 | |
| 3. Parmalat/Everfresh "Tea Ladies" - Net#work BBDO Cape Town | |
| Radio | 1. Kia Motors "Rebecca Dawson/Kevin Jnr" - Singh&Sons |
| 2. Exclusive Books/Biographies "Eyeballer/Steps/Surprise" - Ogilvy Johannesburg | |
| 3. Volunteer Wildlife Services "Old Flames Die Hard" - Saatchi & Saatchi Cape Town |
| Judges March 2010 |
|---|
| Neo Mashigo, Draftfcb (chair) |
| Michelle McKenna, Ogilvy |
| Justin Wanliss, EuroRSCG |
| Kamogelo Seseng, TBWA\Hunt\Lascaris |
| Patrick Robertson, DavinciEdisonBell |
| Jenny Glover, Net#work BBDO |
| Lee Naidoo, Lowe Bull |
| Category | March 2010 chair comments |
|---|---|
| General | The work that won was great and will be strong contenders for Ad of the Year. |
| Magazine & Newspaper | Magazine and Newspaper were very thin but the winning entries were great, particularly the work done for Kulula.com. The print ads proved that you don't have to be an official sponsor of the beautiful game to get a lot of mileage from it. |
| Outdoor | Outdoor had a lot of entries but most of the work was not great and was entered as posters just for the #$% of it . Having said that, though, the Outdoor work done for Cape Times was very refreshing, the concept was fresh, the art direction and copy was good and the use of the medium was great! |
| TV & Radio | TV and Radio didn't offer much but the winning work was fun. Great work stood out because it stayed true to the concept and followed with the rest. |
For more, go to www.creativecircle.co.za.
