Entravision (NYSE: EVC) announced today that it has acquired 365 Digital, a digital advertising solutions company headquartered in South Africa. This investment provides Entravision with a geographic foothold in Africa as the company looks to expand its breadth of digital services to new emerging markets.
Headquartered in Cape Town, South Africa, 365 Digital maintains exclusive sales representations with TikTok, the leading destination for short-form mobile video and brand solutions, and Anzu, an in-game advertising platform, and is also the authorised representative for Triton Digital, a leader in the digital audio streaming and podcasting market.
365 Digital also offers end-to-end digital publisher solutions for premier South African publishers, including a proprietary digital ad network.
Walter Ulloa, chairman and chief executive officer of Entravision said: “We are very pleased to announce our acquisition of 365 Digital and our continued global expansion. 365 Digital’s strong management team will fit seamlessly into Entravision’s growing digital business, and we look forward to leveraging their regional expertise and existing big tech representations to scale Entravision’s digital platform across Africa.
This acquisition fully aligns with our vision to position Entravision as a global digital marketing solutions powerhouse, serving brands and local leaders with advanced branding, performance and programmatic needs. We’ve strategically expanded our geographic footprint into some of the fastest growing marketplaces across the globe and, as reported today in our third quarter 2021 earnings press release, digital revenue increased nearly 10 times more than the prior-year period.”