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    Judges announced for very first Effie Awards South Africa

    The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed.
    Judges announced for very first Effie Awards South Africa

    Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®.

    The Effie South Africa Jury will adjudicate entries during the first round of judging taking place from 13 to 17 August 2021, during which entries are reviewed in order to evaluate case success in achieving specific marketing objectives. Round one will result in the selection of a short list based purely on scores. Following this will be round two of judging during which award recipients will be selected and finalists announced. The second round of judging will run from 3 to 7 September 2021.

    A Grand Effie judging session will take place from the 5 to 7 October 2021, where a possible winner may be selected from the top tier of gold-winning cases. Judged by a third jury panel made up of C-Suite representatives, the Grand Effie will be awarded to the entry adjudicated the most effective winning case.

    Says Mathe Okaba, CEO of the ACA: “The judging panel for the first Effie Awards South Africa is truly diverse and representative of the entire sector, consisting of top-level, experienced professionals on both client and agency side. As a whole, they represent a variety of advertising and marketing disciplines, key to an effective and equitable process. The level of experience, coupled with the varied panels adjudicating cases across the first two rounds and Grand Effie, ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. I’d like to take this opportunity to thank the panel for agreeing to participate and we look forward to announcing the first Effie Awards South Africa winners in October.”

    The confirmed panel of judges is as follows:



    Agency/Company Name

    Atiyya Karodia

    Strategy Director


    Ana Carrapichano

    Group Managing Director


    Andrea Quaye

    Senior Director, Global Category Lead - Coffee


    Angie Hattingh

    Senior Digital Strategist

    Ogilvy SA

    Beyers van der Merwe

    Marketing Director

    PEP Stores

    Brett Bruton

    Creative Strategy Director


    Brian Yuyi


    Marketing Association of SA

    Candice Armitage

    Integrated Strategist

    Joe Public United

    Candice Goodman

    Managing Director


    Carl Ungerer

    Head of Digital/Managing Partner


    Charnè Munien

    Integrated Senior Digital Strategic Planner

    Joe Public

    Danny de Nobrega


    Kilmer & Cruise

    Ethel Ramos

    Managing Director

    Avatar Agency

    Fran Luckin

    Chief Creative Officer

    Grey Advertising SA

    Gareth Leck


    Joe Public United

    Haydn Townsend

    Managing Director


    Itumaleng Sethebe

    Executive Creative Director

    The Riverbed

    Ivan Moroke

    CEO, South Africa, Insights Division


    Jason Harrison

    Managing Director

    M&C Saatchi Abel

    Joey Khuvutlu

    Group Executive


    Johanna McDowell

    Founder and CEO


    Kabelo Collis


    BlackSwan Assets

    Katinka Pretorius

    Managing Director


    Katlego Ditlokwe

    Strategy Lead

    The Brave Group

    Katlego Moutlana

    Head of Strategy

    Mortimer Harvey

    Lebogang Kodisang

    Head of Strategy


    Lwandile Qokweni


    Wavemaker SA

    Madelaine Fourie

    Group Brand Manager


    Mathieu Plassard

    Chief Client Officer

    Ogilvy SA

    Melusi Tshabalala

    Founder and CEO

    Everyday Speak

    Michael Pearce

    Media Director


    Mick Blore



    Mike Jones

    Business Unit Head: Digital Marketing


    Nadia Mohamed

    Marketing Director SSA

    Mondelez International SA

    Natalie Botha

    Creative Development Director


    Neo Segola

    Chief Creative - Draftline Johannesburg


    Nicole van Blerk

    Strategic Media Planner

    Meta Media, CT

    Paula Hulley


    IAB SA

    Quanita Sallie

    Media Director, CT

    Meta Media, CT

    Refilwe Maluleke

    Managing Director

    Yellowwood Future Architects

    Robert Grace

    Head of Strategy

    M&C Saatchi Abel

    Roxy Maqache


    Dessert Arabia

    Russell Comrie

    Head of Strategy

    The 13th Floor

    Samantha Condon

    Group Managing Director

    ETIKET Brand Design and Sum of 21

    Sarah Dexter


    MullenLowe South Africa

    Simon Spreckley

    Chief Creative Officer

    Hoorah Digital Consulting

    Steve Miller

    Chief Strategic Officer


    Stuart Walsh

    Chief Strategic Officer

    Grey Advertising

    Suhyl Limbada

    Marketing Director

    KFC South Africa

    Su-Lise Tessendorf

    Executive Marketing Consultant

    Independent Consultant

    Tarryn Knight

    Head of Marketing and Product

    Audi SA

    Tebogo Motsepe

    Head of Brand and Client Insights


    Thebe Ikalafeng

    Founder and CEO

    Brand Leadership Group

    Thabang Skwambane

    Managing Director

    FCB Joburg and Hellocomputer

    Thabisa Mkhuwanazi

    Executive Head of Marketing


    Thembalethu Msibi

    Marketing Director

    BlackSwan Assets

    Thulani Sibeko

    Chief Brand and Marketing Officer

    Standard Bank Group

    Tiaan Ras

    Chief Brand Dude

    ETIKET Brand Design

    Tlalane Ntuli

    Chief Marketing Officer

    Metropolitan Life

    Tosin Lanipekun

    Executive Director

    Advertising Week

    Zayd Abrahams

    Segment Marketing Head: Retail and Private Banking


    Zorana Safar

    Group Operations and Innovations Director

    Joe Public

    The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and Sponsors, Nedbank, Sanlam and Vodacom.

    Winners will be announced at the inaugural Effie Awards Gala on Thursday, 14 October 2021.

    For more information visit the Effie Awards South Africa website at or visit

    Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.

    About Effie®

    Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organisation recognises the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as a global symbol of achievement, while serving as a resource to steer the future of marketing success. For more details, visit

    About the ACA

    The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

    For more about the ACA visit or call the ACA on (010) 880 3399

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