It’s always an honour to be chosen – especially with such talent in the industry! I love to be able to discuss work with creative leaders who I admire so much and get such different perspectives on the work being entered.
I have a varied creative background – art director then switched to copywriting. I also have ATL experience, as well as digital and I’d like to think that gives me the skills to look at entries with many lenses. I have had the privilege of judging many local award shows, as well as international over my career, like the Gerety Awards and the One Show.
I called my mom immediately and of course, plastered it all over my social channels!
Being recognized as a creative leader, and being trusted to award the best work in our industry is always a feather in the cap. I don’t take it lightly; I really am proud to be seen.
I’ll be judging the Digital category.
I expect to see work I wish I had made, work that I will personally use to up my own game. I also enjoy having healthy discussions on why work is great and being enlightened on varied viewpoints.
Above innovation, I will be looking for work that is true to the category. Work that doesn’t just “plonk” something onto a channel, or a simple ad that has no real effect, I’ll be looking to award work that uses what we have, to make beautiful ideas outstanding, make them work for clients, and make a difference.
I’m still reeling from the impact. The impact that Covid had not only on our business and client’s business but how we work together as an agency – as teams. We’ve had to up our game when it comes to what we do – solve business problems while solving our own internal problems.
Creatives are exhausted; it’s taken a lot from us to not only keep going but excel.But after hard times, there is always a boom… And that boom is going to be spectacular!
Tall Ships!! It’s a bar that judges would go to after judging. A bar that opened 24 hours hosting drunken Loeries attendees, bar counters that held up many Loeries trophies in the early hours. It’s at that bar that I have made many friendships over the years. I’m sure my name is still left there under some chair! :D
Real business problems are being solved creatively, with tight insights. Work that is not only a great idea but works hard for our clients too.
Our humour! And our ability to be scrappy. We can make anything work – we’re like MacGyvers when it comes to pulling ideas together, with just a paper clip and a dream.
Getting together again – safely – even though on a smaller scale. The real-life Loeries events have been missed.