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Private label sales soar during SA lockdown

Private label products experienced startling double-digit growth during the initial period of South Africa's lockdown. This was particularly evident during March when massive 27.2% increase in sales took place...

3 days ago

Digital Kungfu launches premium online lead gen skills accelerator for tech businesses

The team who generated R236m in deal opportunities in under 12 months launches Africa's premium lead-gen skills accelerator for tech companies...

Issued by Digital Kungfu 23 Sep 2020

How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 16 Sep 2020

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access

Watch as senior IAB SA executive board members Claire Cobbledick, Avani Singh and Fahmeeda Cassim-Surtee have a female powerhouse discussion focused on pivoting to digital: audiences, privacy and access...

31 Aug 2020

To increase value - forget your product, focus on your process

Dylan Fortune, head of Innovation at MetropolitanRepublic elaborates on his statement that customers and clients alike don't buy your product; they buy the processes that created it...

By Dylan Fortune 27 Aug 2020

4 South African purchasing trends brought on by Covid-19

From toilet paper in Australia to pasta in Italy and condoms in France, countries have noted interesting patterns of demand in the world of fast moving consumer goods...

21 Aug 2020

Covid-driven shift in consumer values and spending behaviour

Businesses need to pay attention to a new customer as we enter Level 2 lockdown, says customer experience specialist Nathalie Schooling...

20 Aug 2020

BREAKING: Daily Maverick launches weekly print newspaper, exclusive interview with Styli Charalambous

WATCH: Daily Maverick has just announced that it's launching a weekly newspaper, yes, in 2020, in the middle of a pandemic and the greatest calamity to ever hit the global print media. In our exclusive video interview, publisher and CEO Styli Charalambous tells us the rationale behind their decision to foray back to the future, as they've dubbed the project...

By Jessica Tennant 6 Aug 2020

Lead with empathy and connect with consumers on an emotional level

Craig Naicker, head of client services at CWDi, talks about how agencies need to connect with a consumer on an emotional level during these times...

By Craig Naicker 5 Aug 2020

Make your instore operations a unique shopper experience with Marin's

Thanks to a network of more than 100 countries and more than 25 production sites, Marin's is able to provide in-store marketing solutions all around the world, with an R&D process comprising everything from brief, simulation and manufacturing, to delivery and monitoring...

Issued by Marin's Southern Africa 29 Jul 2020

USP: What are your eight words?

Can you fluently describe what your business' unique selling proposition (USP) is? What makes you stand out from your competitors? If you say it's the quality of your service or product, or your quick turnaround time, isn't that exactly what they are also saying?...

By Regine le Roux 23 Jul 2020

Digital Kungfu achieves 2.5 million online campaign engagements for technology clients

In a world flooded with online messaging, Digital Kungfu is cutting through the clutter to drive awareness and engagement for technology brands...

Issued by Digital Kungfu 20 Jul 2020

Harry Potter and the Prisoner of Lipstick

Sell Harry Potter to kids and their parents. This didn't seem to be the hardest brief in the world for a young creative, and to make it even easier, the marketing director informed me that we would be able to sell at 10 bucks cheaper than the competitor. What could go wrong?

By Damon Stapleton 15 Jul 2020

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