Nadia Boersch is director of the Global Woman Club Vienna, and CEO of Brandalytical, having successfully launched and relaunched more than 15 global brands over the span of her career. Little wonder that she's since come up with her own 'brandalytical' formula. Read on for her keys to success when big bang branding and relaunching a brand...
Kagiso Media will soon hold 100% of shares in Jacaranda FM and Mediamark, the remaining of which are currently held by Lagardère Active Radio International (Lari)...
13 Feb 2019
#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...
5 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...
25 Jan 2019
When starting out in business, the first people that you rely on to test out a product and pricing are those closest to you. But what do you need to keep in mind when using this as your first customer set?...
Lisa Illingworth 10 Jan 2019
If you are looking for this year's hottest photographic deals for Black Friday, then you must check out Kameraz's deals on DSLR cameras, lenses, lighting equipment and accessories...
Kameraz 20 Nov 2018
Pragmattica, an independent consulting company focused on commercial monetisation strategies for digital media companies, has acquired a one-year contract with d6 Group...
Pragmattica 29 Oct 2018
Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...
Louise Robinson 29 Oct 2018
Black Friday and Cyber Monday (BFCM) are on 23 and 26 November 2018. What does that mean for marketers outside of the US? You'll be surprised...
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