Sylvia Schutte, managing director of Stratitude, shares reasons why your marketing leads are not converting and what you can do to solve it...
Sylvia Schutte 23 Feb 2021
Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...
Johanna McDowell 22 Feb 2021
A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...
Greg Chen 9 Feb 2021
Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...
Miguel De Gracia 23 Sep 2020
Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...
Jessica Tennant 16 Sep 2020
Dylan Fortune, head of Innovation at MetropolitanRepublic elaborates on his statement that customers and clients alike don't buy your product; they buy the processes that created it...
Dylan Fortune 27 Aug 2020
WATCH: Daily Maverick has just announced that it's launching a weekly newspaper, yes, in 2020, in the middle of a pandemic and the greatest calamity to ever hit the global print media. In our exclusive video interview, publisher and CEO Styli Charalambous tells us the rationale behind their decision to foray back to the future, as they've dubbed the project...
Jessica Tennant 6 Aug 2020
Craig Naicker, head of client services at CWDi, talks about how agencies need to connect with a consumer on an emotional level during these times...
Craig Naicker 5 Aug 2020
Sell Harry Potter to kids and their parents. This didn't seem to be the hardest brief in the world for a young creative, and to make it even easier, the marketing director informed me that we would be able to sell at 10 bucks cheaper than the competitor. What could go wrong?
Damon Stapleton 15 Jul 2020
![2020 2.0, the new normal and what's next for brands [Part 2]](https://biz-file.com/c/2005/556518-120x120.jpg?2)
"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...
Jessica Tennant 21 May 2020
![2020 2.0, the new normal and what's next for brands [Part 1]](https://biz-file.com/c/2005/554996-120x120.jpg?2)
"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...
Jessica Tennant 13 May 2020
As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...
Michael Gullan 13 May 2020
The Covid-19 coronavirus pandemic has transformed brand communication and necessitated great changes in advertising....
Oresti Patricios 22 Apr 2020
South African broadcaster, Stan Katz is still on radio today and about to launch an online course in radio sales...
Brendan Seery 2 Apr 2020
In a time of business unusual, how do marketing agencies remain relevant to their clients? Lauren Crooks, lead strategist of Coalition Communications shares insights on the topic...
Lauren Crooks 1 Apr 2020
This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark...
Jessica Tennant 1 Apr 2020
It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...
Austin Efienamokwu 27 Mar 2020
By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...
Dion Chang 6 Jan 2020
In the knowledge economy, every glimpse of the probable future carries monetary value...
Marian Salzman 6 Jan 2020
When organisations make the effort to select the most ideal target accounts, the rewards become exponential...
Alon Fittinghoff 2 Jan 2020
Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...
Dr Marius Wait 11 Oct 2019
In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...
Shereesa Moodley 4 Oct 2019
Didi Okoro was recently appointed as the new sales manager for the Rand Show...
Juanita Pienaar 4 Oct 2019
Are you maximising your presence there and ensuring you will get the best return on your promotional investment...
Talitha Spykerman 21 Aug 2019
Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales...
Jessica Barrella 15 Aug 2019
Accolades and awards in business for a job well done are undeniably satisfying, but in order to maintain that success, rewards are necessary...
Yael Geffen 7 Aug 2019
Infinite Foods, a distributor, licensor and manufacturer of plant-based protein products, has appointed Nqabisa Gabriel as its area sales manager...
Lauren Hartzenberg 2 Aug 2019
A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person...
Brendan Seery 23 Jul 2019
MomSays, an online resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families, recently launched its new website...
Jessica Tennant 7 Jun 2019
If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...
Selina Bieber 7 May 2019
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