Are your marketing leads not converting? This could be why
Are your marketing leads not converting? This could be why

Sylvia Schutte, managing director of Stratitude, shares reasons why your marketing leads are not converting and what you can do to solve it...

By Sylvia Schutte 23 Feb 2021

Building blocks of right-housing for growth and success
Building blocks of right-housing for growth and success

Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...

By Johanna McDowell 22 Feb 2021

How to drive sales with customer-unique content
How to drive sales with customer-unique content

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

By Greg Chen 9 Feb 2021

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How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 16 Sep 2020

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To increase value - forget your product, focus on your process

Dylan Fortune, head of Innovation at MetropolitanRepublic elaborates on his statement that customers and clients alike don't buy your product; they buy the processes that created it...

By Dylan Fortune 27 Aug 2020

BREAKING: Daily Maverick launches weekly print newspaper, exclusive interview with Styli Charalambous
BREAKING: Daily Maverick launches weekly print newspaper, exclusive interview with Styli Charalambous

WATCH: Daily Maverick has just announced that it's launching a weekly newspaper, yes, in 2020, in the middle of a pandemic and the greatest calamity to ever hit the global print media. In our exclusive video interview, publisher and CEO Styli Charalambous tells us the rationale behind their decision to foray back to the future, as they've dubbed the project...

By Jessica Tennant 6 Aug 2020

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Lead with empathy and connect with consumers on an emotional level

Craig Naicker, head of client services at CWDi, talks about how agencies need to connect with a consumer on an emotional level during these times...

By Craig Naicker 5 Aug 2020

Harry Potter and the Prisoner of Lipstick
Harry Potter and the Prisoner of Lipstick

Sell Harry Potter to kids and their parents. This didn't seem to be the hardest brief in the world for a young creative, and to make it even easier, the marketing director informed me that we would be able to sell at 10 bucks cheaper than the competitor. What could go wrong?

By Damon Stapleton 15 Jul 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands [Part 2]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

2020 2.0, the new normal and what's next for brands [Part 1]
2020 2.0, the new normal and what's next for brands [Part 1]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 13 May 2020

Photo by John Schnobrich on .
How brands can be there for at-home consumers

As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...

By Michael Gullan 13 May 2020

Image from Pep ad on .
Brand advertising puts people ahead of sales in trying times

The Covid-19 coronavirus pandemic has transformed brand communication and necessitated great changes in advertising....

By Oresti Patricios 22 Apr 2020

Former Primedia CEO Stan Katz at the Radio Today studios in Belair Shopping Centre, Northriding | Photographer: Michel Bega
[Radio & Podcasts] SA radio legend Stan Katz still voicing his opinion

South African broadcaster, Stan Katz is still on radio today and about to launch an online course in radio sales...

By Brendan Seery 2 Apr 2020

Image credit: Kaboompics.com on .
Remaining relevant to clients in the time of lockdown

In a time of business unusual, how do marketing agencies remain relevant to their clients? Lauren Crooks, lead strategist of Coalition Communications shares insights on the topic...

By Lauren Crooks 1 Apr 2020

#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark
#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark

This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark...

By Jessica Tennant 1 Apr 2020

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How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future
#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

Image source: Gallo/Getty images.
Combining technographic and firmographic data is key in successfully selecting target accounts

When organisations make the effort to select the most ideal target accounts, the rewards become exponential...

By Alon Fittinghoff 2 Jan 2020

Is there a war between direct and online selling?
Is there a war between direct and online selling?

Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...

By Dr Marius Wait 11 Oct 2019

Google Shopping gets a redesign in the United States
Google Shopping gets a redesign in the United States

In an effort to make online shopping more simple, Google on Thursday revealed a redesigned version of Google Shopping for both web and mobile...

By Shereesa Moodley 4 Oct 2019

Didi Okoro has been appointed as the new sales manager for the Rand Show. Image supplied.
#Newsmaker: Rand Show appoints Didi Okoro as its new sales manager

Didi Okoro was recently appointed as the new sales manager for the Rand Show...

By Juanita Pienaar 4 Oct 2019

Image credit: Teemu Paananen on Unsplash.
5 ways to make your event pay with social media

Are you maximising your presence there and ensuring you will get the best return on your promotional investment...

By Talitha Spykerman 21 Aug 2019

How does social media support sales?
How does social media support sales?

Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales...

By Jessica Barrella 15 Aug 2019

Awards vs rewards - a shift in focus to build brand loyalty
Awards vs rewards - a shift in focus to build brand loyalty

Accolades and awards in business for a job well done are undeniably satisfying, but in order to maintain that success, rewards are necessary...

By Yael Geffen 7 Aug 2019

#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products
#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products

Infinite Foods, a distributor, licensor and manufacturer of plant-based protein products, has appointed Nqabisa Gabriel as its area sales manager...

By Lauren Hartzenberg 2 Aug 2019

Screen grab from Ogilvy's 'Red Flashy Thingy' VW Polo ad.
#OrchidsandOnions: A true Case of genius

A personal Orchid for Pete Case and another for Ogilvy Group in SA. But a double Onion to Mount Amanzi Resort and whoever trained your call centre person...

By Brendan Seery 23 Jul 2019

#StartupStory: A new online platform for moms, brands and 'momfluencers'
#StartupStory: A new online platform for moms, brands and 'momfluencers'

MomSays, an online resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families, recently launched its new website...

By Jessica Tennant 7 Jun 2019

How to use special days and occasions to help drum up sales
How to use special days and occasions to help drum up sales

If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...

By Selina Bieber 7 May 2019

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