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#BlackFriday hangover | Part 1: What your sales data can teach you before the event

Heath Batt

VML Birdwatching at the Loeries | The Loeries a great stage for SAT

Danette Breitenbach

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In this exclusive article, Heath Batt, new business development manager, SA, Smollan Technologies, looks at what your sales data can teach you before #BlackFriday even arrives (Image source: © 123rf )

#BlackFriday hangover | Part 1: What your sales data can teach you before the event

Heath Batt 19 Oct 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh Davis

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh Davis

Karabo Ledwaba 16 Apr 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

Avashnee Moodley 26 Feb 2026

#BizTrends2026 | Mr Price Foundation's Octavius Phukubye: The appeal of micro-donations for brands

#BizTrends2026 | Mr Price Foundation's Octavius Phukubye: The appeal of micro-donations for brands

Octavius Phukubye 18 Feb 2026

Is online gaming leaving your grocery basket bare?

Is online gaming leaving your grocery basket bare?

Nicola Allen 16 Feb 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

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UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

Bradly Howland, Public Relations Institute of Southern Africa (Prisa) president says as the country winds down for its December break, it’s worth pausing to assess the communications environment we have been navigating (Image source: © 123rf )

Addressing trust: PR at a turning point, a fundamentally new approach is demanded

Bradly Howland 22 Dec 2025

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

Brendan Seery 10 Dec 2025

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