Advertising People South Africa

Bogosi Motshegwa

Bogosi Motshegwa

Strategist, Brand Consultant & Founder
Location:Johannesburg, South Africa
10Followers

Profile

Bogosi Motshegwa is a strategic planner at Thinkerneur, a brand strategy consulting firm and is Advisory Council Member at Vega School of Design | Brand | Business. He is a brand consultant who specialises in but is not limited to, brand, digital and communication strategy.

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Influencers are just human billboards*
Influencers are just human billboards*

By 17 Nov 2021

Will Cell C ever dominate as a brand?
Will Cell C ever dominate as a brand?

By 18 May 2021

Photo by Jakob Owens on Unsplash.
How do you steal your competitors' brand equity?

By 28 May 2019

How I applied for a job that didn't exist
How I applied for a job that didn't exist

By 21 May 2019

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

By 21 Jan 2019

Dear social media
Dear social media

By 10 Oct 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies
A conversation about strategy, ad agencies and the role of strategists inside ad agencies

By 22 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

By 8 Aug 2018

Once you've decided what business you are in, now build a brand (Part 2)
Once you've decided what business you are in, now build a brand (Part 2)

By 3 Jul 2018

Once you've decided what business you are in, now build a brand (Part 1)
Once you've decided what business you are in, now build a brand (Part 1)

By 28 Jun 2018

What business is Castle Lite in?
What business is Castle Lite in?

By 9 Apr 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

By 19 Dec 2017

Brand building is a process of creating magic
Brand building is a process of creating magic

By 4 Oct 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

By 14 Jun 2017

Screengrabs from the Vivo ad.
Find black actors. Hit the music. Dance. You've got your advert!

By 5 Apr 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

By 22 Mar 2017

Andriy Popov © –
The future of advertising

By 11 Jan 2017

How to build authentic loyalty

By 3 Nov 2016

These customers ain't loyal... Or are they?
These customers ain't loyal... Or are they?

By 12 Oct 2016

Technology has levelled the playing field
Technology has levelled the playing field

By 14 Sep 2016

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