Madrid | Bizcommunity

Madrid | Bizcommunity

News

From L-R: Alberto Giménez (Technical Director at Real Madrid Foundation EFP South Africa); Brendan Epstein (Marketing Director at Real Madrid Foundation EFP South Africa & Founder of Collab Advertising); Andrés Muntaner Borrajo (Director of the Real Madrid Foundation EFP); Jevron Epstein (President of the Real Madrid Foundation EFP South Africa & CEO of Generation Schools); Kerryn Ackermann (Senior Management at Generation Schools); Sandra De Abreu (Senior Management at Generation Schools); Jac Vos (Financial Director at Real Madrid Foundation EFP South Africa & Financial Director at Generation Schools), Kyle Savile (Senior Management at Generation Schools).

Skills Training

Real Madrid's 3rd SA youth football programme kicks off in Joburg

30 May 2025

Impact BBDO Dubai is the Middle East & Africa Agency of the Year in The One Show Global Creative Rankings (Image supplied)

Advertising

One Show 2025: ME & Africa Agency of the Year - Impact BBDO Dubai

20 May 2025

This year, the Gerety Awards 2025 South Africa Jury Insight panel includes Linda Kachingwe-Sisya, executive head of marketing and communications, Africa and International, RMB and FNB, and Koo Govender, CEO, Publicis Groupe Africa. Danette Breitenbach, Bizcommunity.com's Marketing and Media editor, will moderate the panel (Image supplied)

Advertising

Publicis Groupe Africa's Koo Govender and RMB-FNB's Linda Kachingwe-Sisya on Gerety Awards 2025 SA jury insight panel

2 May 2025

Source: Supplied

Travel

Qatar Airways increases flight frequency to multiple global destinations

11 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Laureus World Sports Awards 2025 nominees revealed

Sport

Laureus World Sports Awards 2025 nominees revealed

4 Mar 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Real Madrid launches first soccer academy in South Africa

Skills Training

Real Madrid launches first soccer academy in South Africa

15 Jan 2025

Euromonitor highlights top 100 cities for travel and business in 2024

Travel

Euromonitor highlights top 100 cities for travel and business in 2024

5 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Global triumphs as LIA 2024 honours Middle Eastern agencies

Advertising

Global triumphs as LIA 2024 honours Middle Eastern agencies

4 Nov 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Hisense unveils official sponsorship of Real Madrid

Sponsorship

Hisense unveils official sponsorship of Real Madrid

Issued by The Noise Factory 30 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Day 3 winners from Cannes Lions 2024

Cannes Lions

#Cannes2024: Day 3: Grande Prix and Gold winners announced

Danette Breitenbach 21 Jun 2024

Education

Red & Yellow Creative School of Business top in Middle East & Africa region

20 Jun 2024

Source: © The Caples Awards The Lions Health Grand Prix for Good has been awarded to Impact BBDO, Dubai, UAE for Child Wedding Cards for its client, UN Women

Cannes Lions

#Cannes2024: Impact BBDO, Dubai awarded the Lions Health Grand Prix for Good

Danette Breitenbach 18 Jun 2024

Adidas reveals new Real Madrid CF home kit for 2024/25

Sport

Adidas reveals new Real Madrid CF home kit for 2024/25

7 Jun 2024

New campaign from Adidas says ‘You Got This’ when under pressure

Sport

New campaign from Adidas says ‘You Got This’ when under pressure

6 Jun 2024

Cannes Lions

#Cannes2024: Unilever crowned Cannes 2024 Creative Marketer of the Year

14 May 2024

2024 Laureus World Sports Awards winners

Sport

2024 Laureus World Sports Awards winners

Evan-Lee Courie 23 Apr 2024

Source: Supplied.

Art

Karabo Poppy's murals capture South African spirit at FC Futures launch

22 Mar 2024

Key insights from the first Sub-Saharan Africa Schools Now! Conference in Cape Town

Education

Key insights from the first Sub-Saharan Africa Schools Now! Conference in Cape Town

4 Mar 2024

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform

Marketing

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform

Issued by TLC Worldwide Africa 14 Feb 2024

Real Madrid sign sponsorship agreement with HP

Sport

Real Madrid sign sponsorship agreement with HP

8 Feb 2024

South African De Rustica Estate wins top award at International EVOO Awards

Agro-processing

South African De Rustica Estate wins top award at International EVOO Awards

5 Feb 2024

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

Lifestyle

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

11 Jan 2024

Architect render of the Santiago Bernabéu. Source: GMP Architecten

Smart Buildings & Cities

Real Madrid stadium revamp gets ready for Taylor Swift, faces new corruption allegations

Lindsey Schutters 24 Nov 2023

Joma Sport launches limited edition event shoe for 2024 Durban International Marathon

Sport

Joma Sport launches limited edition event shoe for 2024 Durban International Marathon

14 Nov 2023

The Duracell Bunny is the new hero of Christmas in new integrated campaign from Wunderman Thompson

Advertising

The Duracell Bunny is the new hero of Christmas in new integrated campaign from Wunderman Thompson

Issued by VML 2 Nov 2023

PR & Communications

7 lessons for young PR professionals from Beckham

Ethel Ramos 20 Oct 2023

The Jury has been announced. Source: Supplied.

The One Club for Creativity

The One Club for Creativity announces Jury Presidents for The One Show

18 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Research

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Ogilvy SA won a Bronze Award. Source: YouTube.

Advertising

Ogilvy SA, Saatchi & Saatchi Dubai and Impact BBDO Dubai awarded at the LIA

13 Oct 2023

Placido Domingo's Operalia comes to Cape Town

Events

Placido Domingo's Operalia comes to Cape Town

23 Oct 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

Cannes Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

World Football Summit appoints APO Group as official public relations agency in Africa

PR & Communications

World Football Summit appoints APO Group as official public relations agency in Africa

Issued by APO Group 21 Jul 2023

Superunion SA joins Design Bridge and Partners, redefining design for businesses, brands and people

Design

Superunion SA joins Design Bridge and Partners, redefining design for businesses, brands and people

Issued by Ogilvy South Africa 7 Jul 2023

Branding

Man City the world's most valuable football club brand; Real Madrid the world's strongest football club brand

7 Jun 2023

Kaleeta McDade named LIA creativity in the Metaverse and evolution Jury President

CRM, CX, UX

Kaleeta McDade named LIA creativity in the Metaverse and evolution Jury President

6 Jun 2023

Image source: Jakub Jirsák –

IP Law

What is happening in Africa's IP landscape

Marco Vatta and Megan Dinnie 14 Apr 2023

Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.

Marketing & Media

Creative agencies contribute to Spanish advertisers' business growth

14 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Screenshot from Lost Class.

Advertising

Warc Creative 100 rankings for 2023 announced

7 Mar 2023

TAAG focuses on SA as strategic cargo market

Cargo & Storage

TAAG focuses on SA as strategic cargo market

21 Feb 2023