The finalist’s selection recognises outstanding work from 36 countries and highlights the campaigns, brands and agencies that most impressed this year’s international jury.
All three campaigns from South Africa get shortlisted in the Craft CUT featuring: Dress Yourself for Simons by Moonlighting, Mntana ka Gogo for Vaseline by VML and Ode To The Troublemakers for Nelson Mandela Foundation by Edelman.
Leading the shortlist are the US with 41 shortlisted entries, Germany with 39, France with 33 and the UK with 27. Strong performances also came from Spain, Mexico, Sweden, Thailand, the Philippines, Italy, Argentina and Canada, demonstrating the increasingly global nature of creative excellence.
The shortlist reflects the diversity of work being recognised by Gerety’s judges, spanning entertainment, innovation, humour, work for good, craft, strategy and effectiveness. Global brands sit alongside local challengers, while independent agencies compete shoulder-to-shoulder with international networks.
For this edition, judging sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in person sessions define the shortlist before the Grand Jury comes together online to select the final winners.
This year, more than 250 judges from over 50 countries take part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media.
Taking place this week, Gerety’s global Jury Insights Panels bring together jury members alongside leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.
Alongside the panels, Gerety will once again share its Shortlist Reel: a curated showcase of the highest-scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands, and industry leaders around the world during shortlist week.
And, as every year, finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety.
