Raffaele Annecchino, the former President and CEO of Paramount International and a prominent figure in global media, has died suddenly at the age of 55.
Raffaele was a passionate champion of the Africa business, its brands, people and creative potential. Source: Supplied.
Over more than 25 years at Paramount/ViacomCBS, Annecchino rose from an early commercial role in Madrid to oversee the company’s international operations across Europe, the Middle East, Africa, Latin America and Asia.
As CEO of Paramount International, he played a central role in the company’s transition from traditional broadcasting to digital platforms, driving the international rollout of Paramount+, supporting the expansion of Pluto TV and helping create SkyShowtime, the joint venture between Paramount and Comcast.
Africa was an important part of Annecchino’s leadership. He championed Viacom’s African business and brands, including MTV, MTV Base, BET, Nickelodeon and Comedy Central, and was a strong advocate for local audiences, talent and the growth of the continent’s media industry. He also worked closely with MultiChoice as a key strategic partner.
After leaving Paramount, Annecchino founded Blue Ocean Media Partners, a global consultancy focused on innovation, transformation and strategic growth.
Tributes from Africa
Alex Okosi, former EVP, BET International and Paramount Africa:
“Raffaele was a deeply valued colleague and a dear friend. Having worked alongside him through years of international growth and transformation, I saw firsthand his rare ability to combine sharp commercial instinct and strategic vision with genuine warmth, humanity and optimism. He built lasting trust, inspired those around him to think bigger and always made time to uplift people. His impact on the global media industry is undeniable, but for those fortunate enough to have known and worked with him, his warmth, generosity and spirit will be just as enduring. He will be deeply missed. We continue his legacy.”
Fathima Beckmann, former SVP, Global Inclusion, Paramount International:
“Raffaele had a profound impact on my career and on me personally. He saw potential in people and championed their growth. Through the support and belief of both Raffaele and Marva Smalls, I had the opportunity to serve on his executive team and relocate from South Africa to Madrid. It was an honour to work alongside him at Paramount and later again as he built and globally launched Blue Ocean Media Partners. Raffaele was an extraordinary leader, visionary and ambitious, yet deeply human, generous with his encouragement and always willing to share his wisdom. May his soul rest in eternal peace.”
Monde Twala, former SVP, BET International and Paramount Africa:
“Shocking and heartbreaking news. Raffa was an amazing leader and mentor to me and many of us in Africa. He was always supportive and helpful in elevating the business and particularly African culture and youth entertainment. He touched and changed many lives around the world. I’m forever grateful for his leadership and dedication. He encouraged excellence and accountability in me personally. Rest easy Raffa. Siyabonga.”
Craig Paterson, former SVP, Paramount Africa:
“Raffaele was one of those rare people who lit up every room. His energy, warmth and belief in people inspired us all. He was always in our corner, championing Africa’s growth, and his presence will be deeply missed.”
