Brand Activation Manager

Job description

Who are we:

A well-established South African healthcare and wellness company with a diverse consumer product portfolio spanning weight management, skincare, cognitive health, men’s and women’s health, immune support and traditional health remedies.

Who are we looking for:

We are looking for an experienced Brand Activation Manager to lead and grow a rapidly expanding brand activation division within an established South African healthcare and wellness business. The division deploys trained, branded promoters across pharmacies, retail stores, forecourts, sporting venues and consumer events throughout Gauteng. Established in 2026, the division is already delivering over 70 activations per month and is looking for someone to take full ownership of operations, drive growth and build on its success.

What will you do:

• Strategy and planning: the activation strategy and monthly calendar, aligned to brand priorities, seasonality and sales objectives, plus the plan to scale
• Partnerships and bookings: activation bookings with pharmacy chains, independents, retail and forecourt partners; event, venue and supplier negotiations; close coordination with the sales team
• People: recruiting, training, scheduling and performance-managing promoters and team captains within an established grading and pay framework
• Field execution: every activation delivered on time, fully kitted, professional and compliant; leading key events on site; controlling kit and sample stock
• Budget: owning the division’s budget, cost per activation and return on spend
• Reporting and compliance: monthly results and sales-impact analysis presented to the Head of Marketing and EXCO; full SAHPRA and POPIA compliance in the field
• You will inherit working systems, a trained team, established channels and a structured December handover

What do you need:

• 3–5 years in brand activation, field marketing, trade marketing or promotions, including at least 1–2 years leading field teams
• Pharmaceutical, health or FMCG experience strongly preferred; a relevant degree or diploma is preferred
• Proven budget ownership and experience reporting to senior leadership
• Non-negotiable: valid driver’s licence and own reliable vehicle; fluent English and Afrikaans; Microsoft suite; availability for weekend events; availability for handover in December 2026

Who you are:

• You own outcomes. You set the plan, make the call and take responsibility for the result
• You welcome scrutiny. Your numbers go to EXCO monthly, including the ones below target
• You lead from the front. You are as comfortable in the boardroom as you are setting up a stand at 07:00 on a Saturday

You think commercially. Every activation must justify its cost

Requirements

• Budget management
• Communication
• Leadership
• Marketing
• Negotiation
• Reporting
• Strategic planning
• Team management
• Time management
• Activation management

Posted on 12 Nov 17:08, Closing date 12 Dec