AI Marketing Lead

Job description

Who are we

We are a global technology-driven business focused on developing innovative AI-powered solutions that help businesses simplify processes, improve efficiency and build practical applications.
As we continue to grow, we are looking for a forward-thinking marketing professional who understands the intersection of technology, AI and business. This is an opportunity to take ownership of the marketing function, shape the brand's market positioning and drive awareness, engagement and customer acquisition.

What will you do:

We are looking for a commercially minded, strategic and hands-on AI Marketing Lead to take ownership of the marketing function, from developing the overall strategy and positioning to executing campaigns, creating content and driving lead generation.
The ideal candidate is passionate about AI and understands how to use emerging technologies, automation and intelligent workflows to maximise marketing output and efficiency.
You should be equally comfortable developing a marketing strategy, writing compelling content, managing campaigns and analysing performance. You will work closely with senior leadership to translate product capabilities into meaningful business benefits, ensuring the product resonates with the right audiences.
This role is suited to someone who takes initiative, works independently and can deliver the output of a small marketing team through smart use of AI tools and technology.

Marketing strategy and brand positioning:

• Develop and implement the overall marketing strategy, identifying target audiences, market opportunities, customer needs and the most effective marketing channels.
• Establish clear product positioning and messaging that communicates the value and benefits of the solution.
• Translate technical product capabilities into compelling, easy-to-understand business messaging.
• Advise senior leadership on marketing priorities, opportunities and strategic direction.
• AI marketing and automation
• Develop and manage AI-driven workflows to streamline content creation, campaign execution, scheduling and reporting.
• Identify and implement AI tools that improve marketing efficiency, productivity and output.
• Leverage automation to maximise marketing capacity while maintaining accuracy, quality and brand consistency.
• Review and refine AI-generated content to ensure it meets the required standards.
• Campaign and launch management
• Plan and execute integrated marketing campaigns and product launches across digital platforms.
• Manage marketing activity across the website, email, LinkedIn, events and webinars.
• Develop campaign objectives, timelines, messaging and calls to action.
• Monitor campaign performance and continuously optimise activity to improve results.
• Content strategy and development
• Develop and maintain a comprehensive content calendar covering articles, social media, video, campaigns and events.
• Create engaging and informative content that communicates product benefits and addresses customer needs.
• Brief and coordinate with the Video Content Creator to ensure content aligns with marketing objectives.
• Translate technical product documentation into accessible, relevant content for business audiences.
• Lead generation and customer acquisition
• Own and drive lead generation initiatives, focusing on lead quality, volume and acquisition costs.
• Monitor the customer journey from initial website engagement through registration, first application use and sales engagement.
• Identify opportunities to improve conversion rates and minimise customer drop-off.
• Work closely with the sales coordinator to ensure qualified leads are effectively handed over for follow-up.
• Collaborate with product and sales teams to address customer challenges and improve the overall user journey.

Performance monitoring and reporting:

• Track and report on key marketing performance indicators, campaign results and lead generation metrics.
• Analyse customer feedback, engagement data and campaign performance to identify improvement opportunities.
• Provide regular insights and recommendations to senior leadership.
• Continuously test, evaluate and refine marketing strategies to improve overall effectiveness.

What do you need:

• Proven experience in a senior marketing role, with responsibility for both marketing strategy and hands-on execution.
• Demonstrable experience using AI tools and automation to develop and manage marketing workflows.
• A strong understanding of AI, technology-driven products and the ability to communicate technical concepts in a commercially relevant way.
• Excellent copywriting, content development, brand positioning and campaign management skills.
• Experience across digital marketing channels, including websites, email marketing, LinkedIn, webinars and events.
• Practical knowledge of lead generation, customer acquisition, conversion optimisation and marketing performance reporting.
• The ability to identify, implement and manage AI tools that improve marketing efficiency and productivity.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
• Excellent communication and stakeholder management skills, with the confidence to engage and advise senior leadership.

A relevant qualification in marketing, business or a related field would be advantageous. Equivalent practical experience will also be considered.

Requirements

• Campaign management
• Digital marketing
• Lead generation
• Marketing automation
• Tools
• Stakeholder management
• Content creation
• AI

Posted on 12 Nov 13:34, Closing date 12 Dec