International Sales Manager

Job description

Who are we
We are a leading hospitality, entertainment and leisure destination, offering a diverse range of accommodation, conference, events and entertainment experiences. With a strong reputation for delivering exceptional guest experiences and value, we are committed to creating memorable experiences for both local and international visitors.

Who are we looking for
We are looking for an experienced, commercially driven International Sales Manager to lead and grow our international sales portfolio.
This is a senior commercial leadership role suited to a strategic sales professional with a strong background in international hospitality, tourism or destination marketing. You will be responsible for driving profitable revenue growth, expanding international source markets, securing strategic partnerships and increasing the organisation's presence across international leisure, conference and incentive markets.
The ideal candidate will have an established network within the international travel trade, a strong understanding of global tourism markets and a proven ability to turn commercial opportunities into sustainable business growth.

What will you do

• Develop and implement the international sales strategy and business plan to achieve revenue and growth targets.

• Drive international room-night bookings, conference, events and incentive business.

• Identify, develop and penetrate new international and African source markets.

• Build, manage and strengthen strategic relationships with international tour operators, Destination Management Companies (DMCs), travel agents and other key trade partners.

• Manage and grow existing international key accounts while identifying opportunities to secure new business.

• Establish and maintain strong relationships with local and international tourism bodies, industry stakeholders and travel-trade networks.

• Lead commercial negotiations and partnership agreements within approved business parameters.

• Conduct strategic sales calls, client engagements and market visits locally and internationally.

• Represent the organisation at international tourism trade shows, sales missions, exhibitions and industry events.

• Monitor international travel trends, competitor activity and source-market performance to identify emerging opportunities and inform sales strategies.

• Collaborate with Hospitality, Marketing, Conference and Operations teams to ensure seamless delivery of international business.

• Lead, motivate and develop the international sales team, driving a high-performance and results-oriented culture.

• Prepare and present sales forecasts, market intelligence, business plans and regular performance reports.

• Track sales performance against targets and implement strategies to maximise revenue, market share and profitability.
  
  What do you need
  

• A relevant qualification in Sales, Marketing, Hospitality, Tourism or a related field.

• At least 8 years' relevant sales experience, with substantial exposure to international hospitality, tourism or destination sales.

• A proven track record of generating international business and successfully developing new source markets.

• Demonstrated experience managing international key accounts, tour operators, DMCs and strategic travel-trade partnerships.

• Strong understanding of international leisure, conference, meetings and incentive markets.

• Established relationships and networks within the international tourism and hospitality industry.

• Experience developing and executing commercial sales strategies and delivering against revenue targets.

• Strong commercial acumen, negotiation, presentation and relationship-management skills.

• Excellent analytical skills, with the ability to interpret market trends and translate insights into actionable sales strategies.

• Proven leadership experience, with the ability to lead, mentor and develop a sales team.

• Excellent communication and interpersonal skills, with the confidence to engage stakeholders at all levels.

• Experience in African market development would be advantageous.

• Experience within a large hotel, resort, convention centre or integrated hospitality and entertainment environment would be beneficial.

• Willingness and ability to travel locally and internationally as required.

Requirements

Account Management, Analysis, Business Development, Communication, Leadership, Negotiation, Relationship Management, Sales