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3 ways to reinvent retail customer engagement in a post-Covid worldArticle

As the Covid-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital world...

Robbie Kearns 28 Apr 2021

Why marketing automation is a critical enabler for digital transformation
Why marketing automation is a critical enabler for digital transformationArticle

Engagement Factory helps you understand why automation is essential for your company's digital transformation and how you should go about doing it...

Issued by Engagement Factory 14 Apr 2021

Customers are wanting personalised experiences from winning brands
Customers are wanting personalised experiences from winning brandsArticle

Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...

Haydn Townsend 24 Mar 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

Up your corporate game with a chief experience officer
Up your corporate game with a chief experience officerArticle

The pandemic has accelerated the steady pace of change with a notable shift in consumer priorities highlighting the importance of a chief experience officer...

Yael Geffen 26 Jan 2021

Tech reinvents retail in 2021
Tech reinvents retail in 2021Article

Derek Cikes, commercial director at part-payment platform Payflex, spotlights the top eight online retail trends expected to shape the online retail sector in 2021...

Issued by Payflex 26 Jan 2021

What to expect in the event industry in 2021
What to expect in the event industry in 2021Article

What a challenging year it has been: a year full of forced changes, uncertainties, and unexpected plot twists. However, 2020 has shown how flexible, agile and indestructible event managers are...

Zoe van der Vyver 20 Jan 2021

The balance between customer privacy and intimacy
The balance between customer privacy and intimacyArticle

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...

Paula Sartini 18 Jan 2021

The science of data in digital commerce
The science of data in digital commerceArticle

Boomers and generation X may be frightened by the technological alchemy. Most millennials (that's Gen Y and Gen Z) aren't, because this is their normal...

Issued by Axiz 12 Oct 2020

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Customer privacy is part of the experience and is critical to build trustArticle

Paula Sartini, founder and CEO at BrandQuantum International writes that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers...

Paula Sartini 1 Oct 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement
IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurementArticle

Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...

Juanita Pienaar 24 Aug 2020

The rise of e-commerce, m-commerce and personalisation
The rise of e-commerce, m-commerce and personalisationArticle

Online shopping is something South African consumers have had to become more familiar with recently...

James Bayhack 31 Jul 2020

The value of mobile marketing cloud technology
The value of mobile marketing cloud technologyArticle

Marketing ultimately drives the sales of any business. Without it, many companies wouldn't sell their products or services and wouldn't survive in a highly competitive environment...

James Bayhack 21 Jul 2020

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht, Issued by Everlytic 8 Jul 2020

How to future-proof trust in the fast-growing data economy
How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht 1 Jul 2020

Are you ready for the 4IR?
Are you ready for the 4IR?Article

Business leaders are currently facing two high-level challenges: the need for business model innovation and identifying how best to use the next generation of technologies...

1 Jun 2020

#PrismAwards2020: Meet young voice Nombulelo Fox
#PrismAwards2020: Meet young voice Nombulelo FoxArticle

In the run-up to the 23rd Prism Awards to be announced virtually on Friday, 15 May, we chatted to this year's cohort of 'young voices' about their fresh approach to the judging process...

Jessica Tennant 6 May 2020

5 display trends seen at EuroShop 2020
5 display trends seen at EuroShop 2020Article

South African exhibition, events and display specialist, Scan Display, sent a team to exhibit at EuroShop this year. This year, Scan Display identified the following five key trends at the show...

Issued by Scan Display 10 Mar 2020

5 trends impacting the SA tourism sector in 2020
5 trends impacting the SA tourism sector in 2020Article

Changes in the local and global economy compel businesses in tourism to be proactive and agile in dealing with challenges and opportunities presented by evolving market dynamics...

10 Feb 2020

#BizTrends2020: SA retail favours the bold
#BizTrends2020: SA retail favours the boldArticle

The unique SA retail environment presents new and established retailers with a good opportunity for success. Let's take a closer look.

Nomzamo Radebe 9 Jan 2020

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4 business travel trends to look out for in 2020Article

The new year ushers in a new decade, and in the world of business travel it brings new advances and trends for those embarking on business trips...

6 Dec 2019

Image source: Gallo/Getty.
Putting the 'me' in Africa's media and entertainment industryArticle

Consumer demand for personalisation drives revenue growth in Africa's Entertainment & Media industry, according to PwC's 'Africa Outlook', which is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five African countries...

13 Nov 2019

Image credit: Sebastian Pociecha on Unsplash.
Marketers' tactics are turning customers against themArticle

As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...

Joan Osterloh 30 Oct 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolveArticle

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

Paula Sartini 18 Oct 2019

Creative - Meet data
Creative - Meet dataArticle

Hoorah Digital, the leading digital transformation consultancy that believes in the marriage of data, creativity, and media tech, unveiled its new look and innovative digital marketing solutions at the business' head office in Bryanston, Johannesburg...

Issued by Irvine Partners 10 Sep 2019

Image credit: Alex Knight on Unsplash.
Enhancing customer experience with automationArticle

Customer experience is a growing priority for organisations as it is becoming the most critical factor for customers selecting your brand over another...

Paula Sartini 23 Aug 2019

The dark side of mobile apps
The dark side of mobile appsArticle

Mobile device security threats are on the rise and it's not hard to see why...

21 Aug 2019

Maximising data availability using a multi-cloud approach
Maximising data availability using a multi-cloud approachArticle

The ways businesses leverage cloud to manage and maximise the value of their data continues to evolve...

Trent Odgers 5 Aug 2019

Image credit: Crew on Unsplash
From product to customer-centricity - how CX gives business the edgeArticle

Customer experience has moved from a nice-to-have to a need-to-have as a way to distinguish a business from its competitors...

Johan Lewies 16 Jul 2019

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4 incentive travel trends to keep young employees happy this #YouthMonthArticle

There has never been a more critical time for companies to attract, retain and keep young employees happy in the workplace...

Teresa Richardson 18 Jun 2019

Bespoke luxury travel experiences, and why it should matter
Bespoke luxury travel experiences, and why it should matterArticle

Travel has evolved from being something from a rest and recuperation process to something which includes self-actualisation, but how does one factor this in?

Robin Fredericks 3 Jun 2019

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customersArticle

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

Evan-Lee Courie 23 May 2019

Report reveals key global and local developments in sports for rights holders and brands
Report reveals key global and local developments in sports for rights holders and brandsArticle

Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands...

16 May 2019

How AI can, and can't, improve your customer experience
How AI can, and can't, improve your customer experienceArticle

Ask the leadership of any reasonably-sized company what technology they're looking to implement and they'll almost invariably mention artificial intelligence...

Ryan Falkenberg 6 May 2019

Up, close and very personalised
Up, close and very personalisedArticle

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

Refilwe Maluleke 18 Apr 2019

Trafalgar, Tayyib Travel launch new niche trips for Muslim travellers
Trafalgar, Tayyib Travel launch new niche trips for Muslim travellersArticle

Trafalgar in partnership with local business, Tayyib Travel, has launched a travel itinerary tailored-made to the needs and interests of South African Muslim travellers. The first trip will depart after Ramadan, on 19 June 2019 for a two-week tour of Turkey.

9 Apr 2019

New voices in voice-led tech
New voices in voice-led techArticle

Should we be optimising for African languages? Yes, says Jaco Lintvelt, MD at iProspect and AMNET Sub-Saharan Africa (SSA)...

Issued by Dentsu 3 Apr 2019

10 strategic technologies impacting higher education in 2019
10 strategic technologies impacting higher education in 2019Article

Gartner has identified the top 10 strategic technologies impacting higher education in 2019...

2 Apr 2019

Is your organisation customer centric?
Is your organisation customer centric?Article

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

LG appoints new president for MEA region
LG appoints new president for MEA regionArticle

LG Electronics (LG) has appointed James Lee as its news president of the Middle East and Africa Region (MEA)...

5 Feb 2019

The power to know: How data science is transforming retail
The power to know: How data science is transforming retailArticle

The trick is turning data into information that retailers can use to improve performance...

Marko Salic 22 Jan 2019

The Future Systems of tomorrow
The Future Systems of tomorrowArticle

The world of enterprise IT is experiencing a seismic shift that is both technical and cultural, according to a new report on "Future Systems" from Accenture...

16 Jan 2019

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019Article

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

Gail Macleod 14 Jan 2019

Automation in the travel industry: Build lasting customer relationships
Automation in the travel industry: Build lasting customer relationshipsArticle

Airlines, hotels and other hospitality companies are turning to automated services to remove the bottlenecks that have traditionally stood in their customers' way...

Chantel Troskie 5 Dec 2018

Google Street View to heavily impact Kenya's tourism sector
Google Street View to heavily impact Kenya's tourism sectorArticle

Technology. A constant component that progressively weathers challenges of e-commerce evolution in every industry...

Josephine Wawira 22 Oct 2018

Packaging trends unpacked at GLBA Shanghai conference
Packaging trends unpacked at GLBA Shanghai conferenceArticle

It takes intervals of mere seconds for a package to delight the consumer and shopper. The first two seconds is when a consumer notices the pack and the second is when the decision is made to purchase...

17 Oct 2018

The value behind the transaction
The value behind the transactionArticle

With the proliferation of online tools allowing customers to see the product end-to-end, the assumption is often that this would make the travel buyer's job even easier, but it doesn't...

Nicole Adonis 19 Sep 2018

Let's get personal - why personalisation is the biggest consumer trend of 2018
Let's get personal - why personalisation is the biggest consumer trend of 2018Article

The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual, and not just a mere number on a chart...

Issued by Haveyouheard 11 Sep 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitallyArticle

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true...

Nick Durrant 5 Sep 2018

5 ways bricks-and-mortar shops can survive the onslaught of e-commerce
5 ways bricks-and-mortar shops can survive the onslaught of e-commerceArticle

Rarely a week goes by without news of a household high street name shutting up shop or closing stores. The rise of online shopping is widely blamed for the demise of traditional retail...

Claire McCamley 31 Jul 2018

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