As the Covid-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital world...
Robbie Kearns 28 Apr 2021
Engagement Factory helps you understand why automation is essential for your company's digital transformation and how you should go about doing it...
Issued by Engagement Factory 14 Apr 2021
Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...
Haydn Townsend 24 Mar 2021
Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...
Issued by Jellyfish South Africa 3 Feb 2021
The pandemic has accelerated the steady pace of change with a notable shift in consumer priorities highlighting the importance of a chief experience officer...
Yael Geffen 26 Jan 2021
Derek Cikes, commercial director at part-payment platform Payflex, spotlights the top eight online retail trends expected to shape the online retail sector in 2021...
Issued by Payflex 26 Jan 2021
What a challenging year it has been: a year full of forced changes, uncertainties, and unexpected plot twists. However, 2020 has shown how flexible, agile and indestructible event managers are...
Zoe van der Vyver 20 Jan 2021
Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...
Paula Sartini 18 Jan 2021
Boomers and generation X may be frightened by the technological alchemy. Most millennials (that's Gen Y and Gen Z) aren't, because this is their normal...
Issued by Axiz 12 Oct 2020
Paula Sartini, founder and CEO at BrandQuantum International writes that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers...
Paula Sartini 1 Oct 2020
Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...
Juanita Pienaar 24 Aug 2020
Online shopping is something South African consumers have had to become more familiar with recently...
James Bayhack 31 Jul 2020
Marketing ultimately drives the sales of any business. Without it, many companies wouldn't sell their products or services and wouldn't survive in a highly competitive environment...
James Bayhack 21 Jul 2020
To leverage data and automated communications, marketers have to embrace responsible personalisation...
JD Engelbrecht, Issued by Everlytic 8 Jul 2020
To leverage data and automated communications, marketers have to embrace responsible personalisation...
JD Engelbrecht 1 Jul 2020
Business leaders are currently facing two high-level challenges: the need for business model innovation and identifying how best to use the next generation of technologies...
In the run-up to the 23rd Prism Awards to be announced virtually on Friday, 15 May, we chatted to this year's cohort of 'young voices' about their fresh approach to the judging process...
Jessica Tennant 6 May 2020
South African exhibition, events and display specialist, Scan Display, sent a team to exhibit at EuroShop this year. This year, Scan Display identified the following five key trends at the show...
Issued by Scan Display 10 Mar 2020
Changes in the local and global economy compel businesses in tourism to be proactive and agile in dealing with challenges and opportunities presented by evolving market dynamics...
The unique SA retail environment presents new and established retailers with a good opportunity for success. Let's take a closer look.
Nomzamo Radebe 9 Jan 2020
The new year ushers in a new decade, and in the world of business travel it brings new advances and trends for those embarking on business trips...
Consumer demand for personalisation drives revenue growth in Africa's Entertainment & Media industry, according to PwC's 'Africa Outlook', which is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five African countries...
As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...
Joan Osterloh 30 Oct 2019
Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.
Paula Sartini 18 Oct 2019
Hoorah Digital, the leading digital transformation consultancy that believes in the marriage of data, creativity, and media tech, unveiled its new look and innovative digital marketing solutions at the business' head office in Bryanston, Johannesburg...
Issued by Irvine Partners 10 Sep 2019
Customer experience is a growing priority for organisations as it is becoming the most critical factor for customers selecting your brand over another...
Paula Sartini 23 Aug 2019
Mobile device security threats are on the rise and it's not hard to see why...
The ways businesses leverage cloud to manage and maximise the value of their data continues to evolve...
Trent Odgers 5 Aug 2019
Customer experience has moved from a nice-to-have to a need-to-have as a way to distinguish a business from its competitors...
Johan Lewies 16 Jul 2019
There has never been a more critical time for companies to attract, retain and keep young employees happy in the workplace...
Teresa Richardson 18 Jun 2019
Travel has evolved from being something from a rest and recuperation process to something which includes self-actualisation, but how does one factor this in?
Robin Fredericks 3 Jun 2019
Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...
Evan-Lee Courie 23 May 2019
Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands...
Ask the leadership of any reasonably-sized company what technology they're looking to implement and they'll almost invariably mention artificial intelligence...
Ryan Falkenberg 6 May 2019
The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...
Refilwe Maluleke 18 Apr 2019
Trafalgar in partnership with local business, Tayyib Travel, has launched a travel itinerary tailored-made to the needs and interests of South African Muslim travellers. The first trip will depart after Ramadan, on 19 June 2019 for a two-week tour of Turkey.
Should we be optimising for African languages? Yes, says Jaco Lintvelt, MD at iProspect and AMNET Sub-Saharan Africa (SSA)...
Issued by Dentsu 3 Apr 2019
Gartner has identified the top 10 strategic technologies impacting higher education in 2019...
By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...
LG Electronics (LG) has appointed James Lee as its news president of the Middle East and Africa Region (MEA)...
The trick is turning data into information that retailers can use to improve performance...
Marko Salic 22 Jan 2019
The world of enterprise IT is experiencing a seismic shift that is both technical and cultural, according to a new report on "Future Systems" from Accenture...
Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...
Gail Macleod 14 Jan 2019
Airlines, hotels and other hospitality companies are turning to automated services to remove the bottlenecks that have traditionally stood in their customers' way...
Chantel Troskie 5 Dec 2018
Technology. A constant component that progressively weathers challenges of e-commerce evolution in every industry...
Josephine Wawira 22 Oct 2018
It takes intervals of mere seconds for a package to delight the consumer and shopper. The first two seconds is when a consumer notices the pack and the second is when the decision is made to purchase...
With the proliferation of online tools allowing customers to see the product end-to-end, the assumption is often that this would make the travel buyer's job even easier, but it doesn't...
Nicole Adonis 19 Sep 2018
The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual, and not just a mere number on a chart...
The world has gone digital is a term we hear far too often nowadays, but it's not exactly true...
Nick Durrant 5 Sep 2018
Rarely a week goes by without news of a household high street name shutting up shop or closing stores. The rise of online shopping is widely blamed for the demise of traditional retail...
Claire McCamley 31 Jul 2018