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8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 3 days ago

Ogilvy becomes first agency brand to reach 1 million followers on LinkedIn
Ogilvy becomes first agency brand to reach 1 million followers on LinkedInArticle

Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn...

Issued by Ogilvy South Africa 9 Sep 2020

Customer value matters in the time of Covid-19
Customer value matters in the time of Covid-19Article

What should customer experience look like in the time of Covid-19? It may all come down to speed and convenience, or perhaps human touch and making a real connection is still key...

Mark Wilson 9 Sep 2020

The real-time customer
The real-time customerArticle

The Microsoft Global State of Multichannel Customer Service Report underscored the value of resolving customer issues at speed and the importance of equipping contact centre staff with the right knowledge...

Jan Kühn 8 Sep 2020

Microsoft, ADvTech team up for educational hackathon
Microsoft, ADvTech team up for educational hackathonArticle

Microsoft in partnership with ADvTech will host what they are calling the first-ever educational hackathon in the world, during September and October 2020...

28 Aug 2020

Adapting to changing digital customer behaviour
Adapting to changing digital customer behaviourArticle

The time is right now for organisations to leverage changes in customer behaviour and preferences, and begin reassessing their digital strategy to realign misguided customer journeys...

Viresh Hargovan 27 Aug 2020

The magic of mobile wallet marketing
The magic of mobile wallet marketingArticle

Mobile wallets are rapidly gaining momentum as effective and convenient payment solutions. The chances are you're one of many users who currently make use of at least one mobile wallet application...

Issued by UBU International 27 Aug 2020

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How to increase brand engagementArticle

No matter how much things change, some things will stay the same. Your consumers might change how they communicate with you, but why they communicate with you will never change...

Terence T Chinyangare 19 Aug 2020

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The story of content marketingArticle

It's always been about making sure your investment is working hard, writes New Media's CEO, Aileen Lamb. In this game, you need to be able to prove what you've created has had a real commercial impact on your client's bottom line - now more so than ever...

Aileen Lamb 18 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

Free webinar: The Evolution of Customer Engagement in the Covid-19 Era
Free webinar: The Evolution of Customer Engagement in the Covid-19 EraArticle

The Covid-19 Era is profoundly changing the way we engage customers...

Issued by Arora Online 11 Aug 2020

The top 4 things you need to know about digital transformation
The top 4 things you need to know about digital transformationArticle

Here are the top four things to know to make sense of digital transformation...

Issued by Arora Online 4 Aug 2020

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The importance of reliable data to reposition South Africa's tourism industryArticle

Reliable data and the smart analysis of it are key to steering the tourism industry through this time of uncertainty. But more than that, it is the blueprint for building a better road in the future and repositioning the tourism industry for sustainable success...

Emily Djock 28 Jul 2020

Clickatell launches Chat Desk to shake up the $1.3tn call centre industry
Clickatell launches Chat Desk to shake up the $1.3tn call centre industryArticle

Clickatell, a global leader in mobile communications and chat commerce, has announced the launch of Chat Desk, a digital contact centre solution...

Issued by Semaphore Communications 21 Jul 2020

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Communications, media and technology sector - 5 steps to survive the pandemicArticle

Rob van Dale, CMT and digital partner at global management consultancy Kearney talks to five moves that can help traditional media companies survive these challenging times and help to better position themselves for the future...

Rob van Dale 7 Jul 2020

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SA Digital CX Report: The R1bn lesson in customer advocacyArticle

The results of the 2020 South African Digital Customer Experience (CX) Report reveals that brands need to adopt new strategies to engage, acquire and retain their customers...

1 Jul 2020

How a small business pivoted to win on social media during Covid-19
How a small business pivoted to win on social media during Covid-19Article

Cape Town-based digital agency Arora Online came in with a plan to energise their social media presence to strongly convey the Whimsical brand. The creative was given a fresh coat of paint using Whimsical Collection's memorable illustrations...

Issued by Arora Online 30 Jun 2020

Time for call centres to go on a tech diet?
Time for call centres to go on a tech diet?Article

Is it time to put the call centre on a diet with technology that not just cuts the fat, but the costs?

Xavier Nel 23 Jun 2020

Ogilvy Johannesburg and Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decade
Ogilvy Johannesburg and Ogilvy Cape Town among Cannes Top 5 most creative agencies of the decadeArticle

Ogilvy Johannesburg has ranked third in the Cannes Lions Middle East and Africa Agency of the Decade rankings, followed closely by Ogilvy Cape Town, ranking fourth...

Issued by Ogilvy South Africa 23 Jun 2020

Ogilvy named Network of the Year by The One Show
Ogilvy named Network of the Year by The One ShowArticle

The One Show, the world's most prestigious award show in advertising, design and digital marketing, has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients...

Issued by Ogilvy South Africa 22 Jun 2020

Top 4 benefits of Industry 4.0
Top 4 benefits of Industry 4.0Article

In the pre-Covid-19 world, Industry 4.0 was driving automation and data exchange trends in manufacturing technologies and processes at an exponential rate. Now, Industry 4.0 has been accelerated even more...

18 Jun 2020

Staying close to your customers, even when you're apart
Staying close to your customers, even when you're apartArticle

In the same way that anyone resisting remote working in an organisation no longer has a leg to stand on, neither do the businesses who insist that their products, services or even processes can't translate to digital...

Issued by Realm Digital 4 Jun 2020

How Covid-19 is shaping organisational learning
How Covid-19 is shaping organisational learningArticle

As the major change event of our times, the global pandemic has brought about a unprecedented experiment in how we live, work and learn. By necessity, humanity has gone online in ways that could not have been predicted...

3 Jun 2020

How automated communications can enhance customer engagement and brand loyalty
How automated communications can enhance customer engagement and brand loyaltyArticle

Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role...

Karyn Strybos, Issued by Everlytic 29 May 2020

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How automated communications can enhance customer engagement and brand loyaltyArticle

Never before has strategic, personalised, and scalable marketing been this integral to long-term business success. Automated communications illustrate just how technology and marketing can combine and enhance existing campaigns: it does the repetitive legwork for teams, giving them a scale and reach that was previously unthinkable...

Karyn Strybos 27 May 2020

#LockdownLessons: INOVO embraces cloud-based solutions
#LockdownLessons: INOVO embraces cloud-based solutionsArticle

#LockdownLessons explores the impact of the Covid-19 pandemic on businesses...

Evan-Lee Courie 21 May 2020

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SA marketers fostering meaningful customer relationships beyond first purchase [report]Article

Salesforce has released its sixth annual State of Marketing report, including South African data for the first time. The report shows that, locally, marketers are at the forefront, with 76% in South Africa leading customer experience initiatives across their companies...

21 May 2020

JD Engelbrecht, managing director at Everlytic.
The importance of marketing automation in the time of Covid-19Article

We spoke to JanDirk (JD) Engelbrecht, MD at Everlytic about marketing automation and its importance for modern businesses, especially under the current restrictive circumstances...

Juanita Pienaar 18 May 2020

Respond, restart and re-create to survive the lockdown
Respond, restart and re-create to survive the lockdownArticle

The outbreak of Covid-19 has caused disruption across the globe and has led to two simultaneous crises...

Kavir Bhoola 14 May 2020

Ogilvy's Paul O'Donnell voted president of EACA
Ogilvy's Paul O'Donnell voted president of EACAArticle

Paul O'Donnell, chief executive of Ogilvy EMEA, has been elected as the new president of the EACA...

Issued by Ogilvy South Africa 12 May 2020

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Customer communication is always vital, Covid-19 makes it even more soArticle

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don't...

Greg Chen 8 May 2020

CDK Global launches "Get the most from your DMS" guide
CDK Global launches "Get the most from your DMS" guideArticle

CDK has launched a downloadable best practice guide to support clients through the current Covid-19 pandemic...

3 May 2020

#LockdownLessons: Mobiz keeps communication going during lockdown
#LockdownLessons: Mobiz keeps communication going during lockdownArticle

Mobiz' mobile tools have made communication between businesses and their consumers a whole lot more convenient in a time of the nationwide lockdown...

Evan-Lee Courie 30 Apr 2020

How to boost your business while working from home
How to boost your business while working from homeArticle

Times may seem bleak for small business owners, but this will be a real test of how malleable you are to change, and the most agile will survive...

15 Apr 2020

FICO addresses critical resiliency issues for financial services in virtual event
FICO addresses critical resiliency issues for financial services in virtual eventArticle

Series of interactive sessions shares insights into managing stressed customers, protecting against new scams and other topics...

Issued by Britespark Communications 9 Apr 2020

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Channelling customer expectations through WhatsAppArticle

It has become increasingly important for organisations to make connections with their customers. WhatsApp provides the ability to infuse brand personality into B2C communication, enabling businesses to engage with their customers on a more personal level...

Matt Grobler 7 Apr 2020

The shot in the arm that global business actually needed
The shot in the arm that global business actually neededArticle

Could this be the moment when traditional business takes action and combats the current Covid-19 crisis by revising current or dusting off archived business cases?

Eshmael Mpabanga 27 Mar 2020

Private Property unveils new market strategy and rebranding
Private Property unveils new market strategy and rebrandingArticle

Private Property has launched its new brand repositioning, an integrated multichannel strategy to take the 21-year-old company, customers and property investors into its next phase of growth...

Issued by Private Property South Africa 24 Mar 2020

Luxury brands' 3 best practices for coping with Covid-19
Luxury brands' 3 best practices for coping with Covid-19Article

The Covid-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad...

Xiaofeng Wang 17 Mar 2020

Challenging football's status quo with PT SportSuite
Challenging football's status quo with PT SportSuiteArticle

PT SportSuite CEO Rich Cheary on the inspiration behind the platform, the changing demands of fans, and why sports organisations would benefit from a change in mindset...

Issued by Publisher’s Toolbox 6 Mar 2020

Top CX trends for CIOs to watch
Top CX trends for CIOs to watchArticle

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging, up from 15% in 2018...

5 Mar 2020

Oh, it's digital. Again.
Oh, it's digital. Again.Article

Digital transformation is not leaving anyone behind. It's the hero in its own disruptive movie...

28 Feb 2020

SA's 2Engage plans for further growth in Africa and abroad
SA's 2Engage plans for further growth in Africa and abroadArticle

South African fintech and customer engagement business, 2Engage, is pursuing international growth opportunities...

12 Feb 2020

AI & ML: Test assured
AI & ML: Test assuredArticle

Artificial intelligence (AI) and machine learning (ML) are technologies that have long since left the moniker of 'emergent' behind...

11 Feb 2020

South Africa's debt picture is cause for Janu-worry
South Africa's debt picture is cause for Janu-worryArticle

As we go through the traditional Janu-worry season, fretting about how to pay off our December bills, let's take a step back and look at the big picture...

Compiled by FICO Head of C&R Bruce Curry and C&R experts at FICO, Issued by Britespark Communications 11 Feb 2020

The cloud - a key enabler of business innovation
The cloud - a key enabler of business innovationArticle

Consequently, the role of the CIO has become that of executioner of the corporate strategy, which requires that they have an IT strategy that is aligned with business innovation.

7 Feb 2020

Consider your customers in your digital transformation strategy
Consider your customers in your digital transformation strategyArticle

Most organisations understand the need for digital transformation, with many spending fortunes on investments in digital technologies...

Brent Haumann 6 Feb 2020

Harnessing the business power of WhatsApp
Harnessing the business power of WhatsAppArticle

Today, customers demand more than ever before from brands, including fast, personalised, reliable and free two-way communication...

Shaun van Rooyen 5 Feb 2020

RCS: the next-generation native messaging service
RCS: the next-generation native messaging serviceArticle

The next generation SMS that comes native on smartphones is known as Rich Communication Service (RCS)...

Douglas van Wyk 5 Feb 2020

Innervation acquires loyalty business from Tritech Media
Innervation acquires loyalty business from Tritech MediaArticle

Innervation Pan African Payment Solutions has acquired African loyalty business, The Loyalty Box, from Tritech Media for an undisclosed amount...

4 Feb 2020

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