Research News

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Brands have an opportunity to build authentic, multilayered connections with female sports fansUyanda Manana, Levergy

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

Inside the V&A Waterfront's data-driven retail revolution

Inside the V&A Waterfront's data-driven retail revolution

28 Aug 2025

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Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

NielsenIQ 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Lesego Kotane comes home to TBWA\South Africa

Lesego Kotane comes home to TBWA\South Africa

23 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit

6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

Kantar’s Mzansi Consumer Barometer. Part 2

Kantar’s Mzansi Consumer Barometer. Part 2

Kantar 11 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

How to navigate the fine line between stability and evolution in tracking studies

How to navigate the fine line between stability and evolution in tracking studies

Human8 9 Jul 2024

#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced

#Cannes2024: Creative Circle's Full Circle Johannesburg and Cape Town events announced

5 Jul 2024

Kantar’s Mzansi Consumer Barometer 2024

Kantar’s Mzansi Consumer Barometer 2024

Kantar 2 Jul 2024

Research in times of change

Research in times of change

Livingfacts 2 Jul 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

How happy are SA’s middle class youth?

How happy are SA’s middle class youth?

BrandMapp 14 Jun 2024

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed

Dono White 10 Jun 2024

SAMRA Annual Conference 2024 – The winners of the best papers are...

SAMRA Annual Conference 2024 – The winners of the best papers are...

SAMRA 4 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Ornico unveils financial services insights from 2023

Ornico unveils financial services insights from 2023

Ornico 30 May 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

The Q4 2023 Rams dataset set for release

30 May 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © Nations Online The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for newspapers

Newspapers: ABC Q1 2024: The slow steady downward trickle continues

Danette Breitenbach 23 May 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

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