Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Senior Brand Designer Cape Town
- Brand Specialist Johannesburg
- Brand Manager Midrand
- Experienced 3D Generalist/VFX Artist Johannesburg
- Multimedia Motion Designer Johannesburg
- Brand Promoter Nelspruit
- Brand Ambassador Paarl
- Brand Strategist - Agency Johannesburg
- Studio + Account Manager Cape Town
- Sales Consultant centurion
Fresh, crisp image for TLC
Partnering with creative agency five0six, Primedia Unlimited's washroom advertising subsidiary, TLC, has a new corporate identity that is intended to be simple, crisp and will be translated uniformly across all its marketing and communication elements. The refreshed 'targeted lifestyle communication' identity aims to re-energise the brand into 2010 and beyond.
Evan Sotiropoulos, CD of five0six comments, "The client's brief was to evolve and update the identity and to make it fresher, simpler and less intricate. The new identity will ensure that its positioning will have a consistent graphic language across all marketing and advertising collateral, be it email, adverts or proposals."
"The business has grown exponentially and has reached a level where we are considered a valued media solution to many businesses," explains TLC's Brett Tucker. "Our new image is fresh and portrays something of a more matured media business than we were over ten years ago. We believe the redesign will make the market consider the targeted washroom space more seriously. We have evolved and reflect that in our physical image."
