Mxit Brand Index: 31 March 2013
This is the first of Mxit's Brand Index postings on Bizcommunity.com, aiming to give you some insights in what's hot, and what's not.
Top 20 South African brands on Mxit on 31 March 2013
| 1. | Supersport: | 1,824,129 | |
| 2. | 24.com | 1,331,600 | |
| 3. | Ster-Kinekor | 618,475 | |
| 4. | M-Net: | 504,504 | |
| 5. | Cell C: | 460,778 | |
| 6. | Nike Football: | 438,589 | |
| 7. | Spar: | 423,698 | |
| 8. | Kickoff: | 372,295 | |
| 9. | Goodhope FM: | 363,033 | |
| 10. | Nokia: | 349,069 | |
| 11. | 8ta: | 333,902 | |
| 12. | 1life: | 332,572 | |
| 13. | Standard Bank: | 319,076 | |
| 14. | FNB: | 312,877 | |
| 15. | Adidas: | 298,810 | |
| 16. | Red Bull: | 280,786 | |
| 17. | NuMetro: | 263,382 | |
| 18. | Mr Video: | 259,729 | |
| 19. | KFC: | 221,960 | |
| 20. | Pep: | 220,344 |
| Top Mobile brand: | Cell C |
| Top banking brand: | Standard Bank |
| Top financial services brand: | 1life |
| Top sporting brand: | Nike Football |
| Top media brand: | SuperSport |
| Top retail brand: | Spar |
Criteria
When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
• Working app with updated information
• Real world brand that exists outside of the Mxit ecosystem
• No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
• No individual celebrities such as Romy Titus, Riaad Moosa, etc.
• No chat rooms
Analysis: Mxit reveals its top 20 South African brands
Mobile social network, Mxit, has released its list of most followed South African brands. Supersport is in the number one spot having had 1,824,129 Mxit users add the app to their contact roster.
The numbers of followers on Mxit often eclipse the numbers brands achieve on other social media. For example, SuperSport has 206,458 likes on Facebook and 130,240 followers on Twitter.
Vincent Maher, CMO of Mxit, says, "Mxit users are quick to interact with apps that keep their content fresh, have high levels of user engagement and stay relevant. Looking at the top 20 brands it's easy to see what South Africans are into - sport, phones, food, and fun and a little bit of banking. What all of these brands have in common is that they keep their content updated, entertaining and focused."
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