Judging criteria per award will also be revised, giving entrants transparent and open access to internal standards and adjudication. Finally, the PRISM Awards 2014 will move towards an electronic entry system - eliminating the need for candidates to submit physical entries.

Improvements to the awards

Entrants are encouraged to emphasise demonstrable measurement criteria that extend beyond the restrictions of Advertising Value Equivalent (AVE) figures, whilst illustrating an integrated approach that combines both traditional and online avenues.

According to Bridget von Holdt, these efforts will serve as a strong foundation for the PRISM Awards in years to come.

"We have endeavoured to retain the best of the past while making several new improvements to the awards. In this way, I believe that we are building a modern and relevant forum for recognition based on a strong foundation. I look forward to seeing the standard of work submitted improve in 2014."

Early entries

The PRISM Awards 2014 will be held at the Maslow Hotel, Sandton. Early sponsors include Afroflame Events, Capricorn FM, DM Events, Facebox, Innovative glass, MSC, Paper Packaging Place, Ultra Litho and Virtual Productions.

Closing date for submission entries is 14 February 2014 and the closing date for judging is 20 March 2014.