Cinman explains that he’s a committee member of the Loeries, representing the IAB – in other words digital – within Loeries. That means he’s involved in selecting the digital judging panel, defining the digital categories and ensuring digital has a strong showing on the weekend. Here’s what he gets up to in Joburg and Cape Town, when he’s not in Durban for all things Loeries® Creative Week™-related…

I don’t usually look like this.

1. Where do you live, work and play?

Cinman: I live in Joburg (in Craighall Park, if you must know), I work in Sandton and Woodstock in Cape Town; and I don’t play, I work.

2. What’s your claim to fame?

Cinman: I don’t claim fame. That would be immodest.

3. Describe your career so far.

Cinman: I built a bunch of websites; then I managed people who built a lot more websites; now I manage people who have made me realise that websites were only the beginning of a much bigger story.

4. Tell us a few of your favourite things.

Cinman: Whisky. Cocaine. Far Cry. My girlfriend. Breaking Bad. Ritual satanic abuse. At least three of these are true.

5. What do you love about your industry?

Cinman: If you play your cards right you get to have a lot of freedom, and live a good life. At best, clients trust us to do things they aren’t brave enough to do themselves, and that can sometimes let you change the world.

6. Describe your average workday, if such a thing exists.

Cinman: There isn’t an average. I hate averages. Averages are for people who are scared of extremes.

7. What are the tools of your trade?

Cinman: Mostly meeting room chairs.

8. Who is getting it right in your industry?

Cinman: Lots of people – I wouldn’t want to pick favourites. Our industry is actually full of really smart, committed and passionate people. I am constantly surprised by the calibre of people I meet.

9. What are you working on right now?

Cinman: Most of the most interesting things cannot be published. I’m working on an album, that’s quite interesting.

10. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.

Cinman: You know what I hate? People who say “Can you talk to that” when referring to a concept or idea. Why not “Can you talk about that?” Can you talk to an idea? I don’t know. I’ve never tried. But I suspect if you do talk to an idea, it’ll probably not respond.

11. Where and when do you have your best ideas?

Cinman: Often mid-sentence – it’s strange. I mull over things for ages and then as I’m discussing them the right idea pops into my brain.

12. What’s your secret talent/party trick?

Cinman: I have few secrets left, and none of them are tricks. I can play the guitar – but I think most people know that.

13. What would we find if we scrolled through your phone?

Cinman: Depends on which app you’re scrolling through. Let’s assume it’s the weather app. You’ll find Joburg, Cape Town, Zanzibar, Turkey and Kansas City.

14. What advice would you give to newbies hoping to crack into the industry?

Cinman: Trust me, newbies do not need my advice to get into my part of the industry. Fortunately for them there is such demand for new skills that they’ll be just fine.

Simple as that. You can read more about Cinman by clicking here, and interact with him on Twitter if you can’t wait to see the digital surprises he’ll unveil at Loeries® Creative Week™ Durban from, 15 to 21 August. Remember to visit the Loeries website and our special section to keep your finger on that creative pulse.