Adrienne Hersch Properties unveils new image

The Johannesburg property market is a fiercely competitive starting point to build a successful private business, and for over 23 years now, Adrienne Hersch Properties has operated as a leader in the real estate industry in and around the city.

The time was right to give the brand a facelift

Adrienne Hersch

As a seasoned businesswoman, Adrienne Hersch understands that success means change. "You can't go backwards or stay still, you have got to move forward."

Now in 2014, with her two sons Daniel and Ariel by her side, she's taking her company to its next frontier - the ultimate goal being to become South Africa's real estate agency of choice. Having recently opened three company owned branches in Randburg, Northriding and Centurion, the wheels of expansion are already in motion.

Adrienne equates running her company with the way in which she has raised her family. "Unconditional love and support are essential ingredients for any family, and a business is no different." Son Daniel adds, "With a family owned business, any expansion must start at a family level. The family is the foundation of the system. If the core is weak, the challenges of growing the business and establishing a national footprint will be almost impossible to overcome."

Daniel and Ari Hersch

Adrienne's younger son Ariel has taken on the role of Brand Manager. His vision coupled with a background in architecture has paved the way for him to rebrand with youthful exuberance and creative confidence. "Since the birth of the company in 1991, our logo and motto have always been our four pillars of success, namely aspiration, inspiration, motivation and determination, which remain the essence of Adrienne Hersch Properties today. However, we believed that the time was right to give the brand a facelift. As my mother has always taught my brother and I: in order to build a good home, one needs to start with a solid foundation," he says.

A brand renovation

"The Adrienne Hersch Properties of yesterday is our solid foundation, the Adrienne Hersch Properties of tomorrow is our future. When one renovates their home it is not to change the foundation, but to modernise the aesthetic. And that is exactly what we have done."

For Adrienne Hersch Properties, the 'renovation' of the brand is central to the success of the expansion exercise opening up new opportunities for growth and allowing the company to focus its attention on what is required to go national and do so successfully.