Athletes help create Coca-Cola Olympic Games soundtrack
With the 2012 London Olympic Games less than a month away, it's time that this important worldwide sporting competition got it's own anthem, courtesy of Coca-Cola. [video]
It took a strong concept and a very talented man to put together one of the most unique songs in history. World renowned music producer, Mark Ronson created the official Coca-Cola Olympic Games soundtrack "Anywhere in the world", featuring British pop sensation Katy B, and using the most interesting of instruments - athletes.
Sounds are unique
Coca-Cola put forward some sports and further narrowed this down to five athletes around the world - all of them Olympic hopefuls. Mark Ronson worked with each of the athletes to extract the particular sound of their sport to create an Olympic anthem unlike any other. The sports include hurdling, running, archery, taekwondo and table tennis.
To get a closer look at the group of men and women who, through their respective sports, provided the sounds from which Ronson built this song, you can take a look at the series of webisodes and documentaries Coca-Cola commissioned to document the process on www.coke.co.za.
Not only are the sounds unique, but the athletes all have their very own story to tell. Different cultures, different up-bringings, different lives but with two things in common. The first is their love and passion for the sports they play. The second is that thanks to Ronson's song they can feel the beat of London from anywhere in the world, whether or not they make it to London 2012 Olympic Games.
