BASA education workshop in Cape Town

The Cape Town series begins at 10.30am with a session on Corporate Sponsorship of the Arts - a perspective on CSI (Corporate Social Investment) and marketing spend, presented by Irma Albers, arts and culture controller of Distell.

That's followed by a workshop at 1pm by Adam Pike, associate partner of Webber Wentzel, who gives insight into duties and liabilities for board directors.

The day wraps up at 2.30pm on Understanding and Connecting with Your Customer, presented by Mike Freed, founding director of Freedthinkers.

"My focus will be on funding strategies and objectives of corporate sponsorship in the arts," commented Albers. "I will also be highlighting the key elements needed in making the sponsorship approach - all with the outcome of a mutually beneficial relationship."

Different aspects of corporate governance

Pike will provide crucial insight into the duties and liabilities for board directors, especially directors serving on non-profit arts boards. He'll also look at different aspects of corporate governance as they relate to board functions and directors' roles in non-profit organisations. In addition, the relationship of King III's to liability in the Companies Act will be examined.

"The Institute of Directors has recently issued a guide to the application of King III for non-profit organisations," said Pike.

"It is clearer now, more than ever, that non-profit organisations are required to ensure that they carry out their mandates in line with best practice. Moreover, the management of non-profit organisations is subject to the same scrutiny as directors of profit companies. The perceived altruistic purpose of non-profit organisations can no longer serve as an excuse for poor corporate governance."

In the closing workshop, Freed's presentation will equip workshop participants with the tools to understand and connect with "customers" in four parts.

"The arts are food for the soul of individuals and our nation," said Freed. "Helping artists to be the best they can be is as vital for our country's health as protecting our food and water supplies"

To be part of the BASA Education Programme and attend theworkshops contact BASA at
az.oc.asab@ofni or call the head office on +27 (0)11 447 2295/2289.