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Marketing & MediaThe precision trap: Why the collapse of attribution is reviving the brand
Musa Kalenga, Brave Group 5 hours



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×"Every year hundreds of children are taken care of at the Childline Safe Houses, many of whom remain with Childline for several years. The project is a sterling example of an NGO that makes a difference in the lives of abandoned and traumatised young people. Delivering gifts at Christmas time is just one way that business can make a difference in their lives," she concludes.
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