#OnceUponaNederburg interactive campaign launches in March
Nederburg is launching a creative, interactive promotional campaign in participating restaurants in South Africa in early March, devised to intrigue, engage, and reward consumers for their curiosity.
Highlighting three premium wines from Nederburg’s The Winemasters collection, the campaign features the latest vintages of its Sauvignon Blanc, Cabernet Sauvignon and Merlot.
A printed map of the Nederburg wine farm in Paarl displays key milestones in Nederburg’s history, via illustrations and snippets of information, cleverly disguised to encourage consumers to use a supplied magnifying glass to search for and find the hidden messages. Upon finding these, consumers may ask their waitron for a reward.
This special promotion concludes on 30 April 2017. View a list of participating restaurants.
