What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Cash back program promises to offer more
The Absa Rewards Programme offers members the possibility of receiving up to 50% of their purchase back in cash, simply by swiping their Absa debit or credit cards.
"Unlike other rewards programmes, where users earn a form of points redeemable only through specific outlets, our members can earn cash rewards in rand by using their debit, cheque or credit card at one of over our rewards partners. Members can then spend that cash anytime, anywhere, offering them the kind of flexibility that other programmes cannot," says Fayelizabeth Foster, GM: Absa Rewards.
"In addition, members do not lose a portion of their cash back to bank charges, because we do not levy a charge for redeeming the cash owed to them. This translates to even more money in their pockets," adds Foster.
Other benefits:
- Value-add partners
- Special offer partners
- Dial-a-Discount
- Know-it-All
- Teacher-on-Call
- Breakdown Buddy
- Legally Yours
“The programme is principally about putting money back into our customers' pockets. However, it is so much more than that, the value we offer through other benefits represents not only a monetary saving but also one in time and effort. What could be more convenient than accessing all this, using a single telephone number?" concludes Foster.
