Millward Brown South Africa announces The Best Liked Ads for Q1 2013
Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the most important critic we believe, the consumer.
This quarter highlights the ability of global ads that travel well and the domination of mobile telephony, while the local ads celebrate Mzansi flavour at its best!
| RANK | ADVERT | AGENCY |
| 1 | Blackberry Z10 - Keep Moving | AMV BBDO |
| 2 | Vodacom - Soccer Chiefs | Draftfcb |
| 3 | Vodacom - Errol | Ireland Davenport |
| 4 | Red Bull - Human Nature | Kastner & Partner, London with Rock Paper Scissor, LA |
| 5 | Nokia Lumia - This is Lumia | Nokia (in-house) with Jack Morton |
| 6 | Samsung Galaxy Note 2 - Boat | Cheil HQ |
| 7 | Sunlight Washing Powder - Bubbleman | BBH (Bartle Bogle Hegarty) |
| 8 | Coca Cola - Crazy for Good | Draftfcb |
| 9 | MTN - One4All | MetropolitanRepublic |
| 10 | Castle Lager - Destination | Ogilvy & Mather Johannesburg |
Adtrack is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.
Click here to download the Millward Brown's Best Liked Ads list slideshow
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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