One Show: two Gold Pencils for Trillion Dollar

NEW YORK: TBWA\Hunt\Lascaris Johannesburg's winning streak continued at the 35th annual One Show in New York City last night, Thursday, 13 May 2010, with two more Gold Pencils for The Zimbabwean's Trillion Dollar campaign campaign, and two Silver and one Bronze Pencils for its Endangered Wildlife Trust (EWT) campaign. Y&R Johannesburg took two Silver and one Bronze, and Net#work BBDO Johannesburg one Silver and one Bronze. [video]

14 May 2010

One Show: two Gold Pencils for Trillion Dollar

On Monday night 10 May, the Trillion Dollar campaign received two Gold Pencils at the One Show Design awards.

Commented Damon Stapleton (@d_stapleton on Twitter), TBWA\Hunt\Lascaris Johannesburg ECD, to Bizcommunity a short while ago all the way from New York: "Holy f*cking sh*t. Twenty years of work just made sense in a New York minute!".

"In our wildest dreams we never expected this campaign to be so lauded internationally. However we are also extremely happy with the EWT campaign winning two Silvers and one Bronze," Gavin Heron, TBWA\Hunt\Lascaris Johannesburg group MD (@AdAfrique), told Bizcommunity.com this morning, Friday 14 May.

The ceremony, which took place at Lincoln Center's Alice Tully Hall, honoured the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content - and also took a historic look back at 35 years of the finest in advertising.

The One Show's top Pencil winners include:

TBWA\Hunt\Lascaris Johannesburg - two Gold, two Silver, one Bronze
Ogilvy & Mather Singapore - one Gold, one Silver, three Bronze
Wieden+Kennedy Portland - two Gold, two Silver
BBDO New York - one Gold, one Silver, one Bronze
Ogilvy Frankfurt - one Gold, two Silver

South African winners

Pencil	Category	Client	Entry title	Agency
Gold	04B: Outdoor - Campaign	The Zimbabwean	The Trillion Dollar Poster Campaign	TBWA\Hunt\Lascaris Johannesburg
Gold	13B: Innovation in Advertising - Campaign	The Zimbabwean	The Trillion Dollar Campaign	TBWA\Hunt\Lascaris Johannesburg
Silver	01A: Newspapers: Full Page or Spread - Single	Land Rover	Everywhere URL	Y&R Johannesburg
Silver	07B: Public Service: Newspaper or Magazine - Campaign	Endangered Wildlife Trust (EWT)	Trash Seabirds	TBWA\Hunt\Lascaris Johannesburg
Silver	07C: Public Service: Outdoor and Posters - Single	Endangered Wildlife Trust (EWT)	Bottle Top	TBWA\Hunt\Lascaris Johannesburg
Silver	07E: Collateral (Brochures and Direct Mail) - Single	UNICEF	Toy Soldiers	Y&R Johannesburg
Silver	08B: Radio - Campaign	Virgin Atlantic Airlines	Worth It	Net#work BBDO Johannesburg
Bronze	07D: Public Service: Outdoor and Posters - Campaign	Endangered Wildlife Trust (EWT)	Trash Seabirds	TBWA\Hunt\Lascaris Johannesburg
Bronze	09A: Television: Over :30/Under :90 - Single	Chicken Licken	Singing Burger	Net#work BBDO Johannesburg
Bronze	15A: Experiential Advertising	UNICEF	Toy Soldiers	Y&R Johannesburg

$TBWA\Hunt\Lacaris Johannesburg's ECD Damon Stapleton was at the One Show to collect all the Gold, Silver and Bronze Pencils.$

TBWA\Hunt\Lacaris Johannesburg's ECD Damon Stapleton was at the One Show to collect all the Gold, Silver and Bronze Pencils.

This year's Green Pencil Award, which recognises outstanding work that is environmentally friendly or smart, was presented by leading eco-lifestyle expert Danny Seo, to the Berghs School of Communication and Stockholm University in Sweden (@berghs). This was the first time student work has been recognised with a Green Pencil.

The students were recognised for their outstanding creative concept for MillionTreesNYC, a program with a goal to plant and care for one million trees across New York City's five boroughs over the next decade.

Best of Show

Best of Show was presented to BBH/London for the Johnnie Walker short film, "The Man Who Walked Around the World." This six-minute film was shot in one continuous take and stars Scottish actor Robert Carlyle.

Proctor & Gamble was named Client of the Year for pushing the boundaries of creativity and taking risks with work including Old Spice "The Man Your Man Could Smell Like" and "Zack Johnson" for Tampax.

Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.

More than 600 advertising professional and guests celebrated the winners at the gala event produced by The One Club, a non-profit organisation dedicated to recognising excellence in advertising and design. Celebrities and VIPs from the world of advertising, film, television and media were on-hand to present the awards, including Ben McKenzie, Carol Alt, Nigel Barker, Paige Davis, Jerry Della Femina, Mary Knight, Roxy Olin, Kevin Roddy (BBH), Jimmy Smith (TBWA) and Mary Warlick (CEO, The One Club).

James Lipton was also on-hand to accept a Silver Pencil for the LG campaign, "Give it a Ponder," in which he is featured. The work was created by Y&R in New York.

"Global nature of today's creativity"

"This year's One Show winners truly reflect the global nature of today's creativity," said Mary Warlick, CEO of The One Club. "Advertising is now shared and viewed all around the world, and the work that was awarded tonight showcased brilliant marketing solutions that transcended borders."

The 35th annual One Show was the centrepiece of Creative Week NYC taking place in New York City 10-16 May. Creative Week is a celebration of creativity in advertising, design, digital media and the arts. The One Club and the Creative Week Board of Advisors invite all organisations involved in the creative life of New York City.

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