ADC Gold Cube for Trillion Dollar campaign

The campaign for The Zimbabwean was one of only nine ADC Gold Cubes awarded in the category worldwide.

The ADC 89th Annual Awards will be presented on 19 May at the SVA Theatre at the School of Visual Arts in New York. This year marks the first time the club has ever presented a best-in-show ADC Black Cube, which was introduced last year, and the first time in 12 years that ADC has made such a selection.

In addition, ADC will name recipients of this year's Agency of the Year, Network of the Year, Design Team of the Year, Interactive Agency of the Year and School of the Year honours, based upon cumulative points for this year's winning work, and the ADC Vision Award, presented by the ADC Board to a company or individual whose work embodies the ADC mission and presents breakthrough ideas.

Top agency winner

BBDO New York was the top agency winner with three ADC Gold Cubes, followed by Goodby, Silverstein & Partners and Wieden + Kennedy with two Golds each. On the client side, HBO received three ADC Gold Cubes, including two for “Cube Film Installation” in the advertising (unconventional/guerilla) and design (environmental design) categories, while NIKE “Livestrong Foundation” and The New York Times Magazine each won two Golds.

Colgate also received two ADC Gold Cubes, one each for the “Comics” campaign by Prolam Y&R, Santiago, Chile, and “Take Them Out” from Miami Ad School Europe, Hamburg, Germany.

ADC Gold Cube winners in all categories are listed below.

Advertising: 48 ADC Cubes (8 Gold, 17 Silver, 23 Bronze, 24 Merit)

ADC Gold Cube Advertising winners in their respective categories were:

• BBDO New York, New York, NY, USA for HBO “The Affair”, broadcast innovation, TV/cinema
  
• BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, collateral advertising, unconventional/guerilla
  
• JWT Shanghai, Shanghai, China for CEPF “Shan Shui”, public service/non-profit/education, campaign, poster/billboard/outdoor
  
• Miami Ad School Europe, Hamburg, Germany for Colgate “Take Them Out”, product/service promotion, magazine, consumer, student
  
• Prolam Y&R, Santiago, Chile for Colgate “Comics”, campaign, product/service promotion, magazine
  
• Savannah College of Art & Design, Savannah, GA, USA for “Deadline”, animation, broadcast craft/digital technique, student
  
• TBWA\Hunt\Lascaris, Johannesburg, Sandton, South Africa for The Zimbabwean “The Trillion Dollar Campaign”, print innovation, campaign, poster/billboard/outdoor
  
• Y&R Dubai, Dubai, UAE for Harvey Nichols “Cause & Effect”, campaign, poster/outdoor/billboard

Design: 77 ADC Cubes (8 Gold, 21 Silver, 48 Bronze, 67 Merit)

ADC Gold Cube Design winners in their respective categories were:

• BBDO New York, New York, NY, USA for HBO “Cube Film Installation”, environmental, environmental design
  
• California College of the Arts, San Francisco, CA, USA for California College of the Arts-Graphic Design Thesis “Visualizing the Invisible”, book design, student
  
• Masashi Kawamura, New York, NY, USA for Zealot Co. Ltd./Neutral Nine Records “SOUR ‘Hibi No Niero' (Tone of Everyday)“, music video, TV/cinema
  
• Office: Jason Schulte Design, San Francisco, CA, USA for Ogilvy & Mather, New York “IBM Smart Planet campaign”, branding
  
• Pentagram Design, New York, NY, USA for The Cooper Union “The Cooper Union Signage and Environmental Graphics”, wayfinding systems/signage/directory, environmental design
  
• Purpose, London, UK for EFFP (English Farming and Food Partnerships) “EFFP identity”, corporate identity program, corporate & promotional design
  
• The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Obama's People”, photography, magazine editorial
  
• The New York Times Magazine, New York, NY, USA for The New York Times Magazine “Great Performers”, photography, magazine editorial

Interactive: 22 ADC Cubes (7 Gold, 5 Silver, 10 Bronze, 7 Merit)

ADC Gold Cube Interactive winners in their respective categories were:

• Domani Studios, Brooklyn, NY, USA for John F. Kennedy Presidential Library & Museum “We Choose the Moon”, non-profit/reference/educational, website
  
• Forsman & Bodenfors, Gothenburg, Sweden for IKEA “Facebook Show”, product/service/entertainment promotion, blogs, communities and social networks
  
• Goodby, Silverstein & Partners, San Francisco, CA, USA for GE “Plug into the Smart Grid”, product/service/entertainment promotion, website
  
• Goodby, Silverstein & Partners, San Francisco, CA, USA for HP “Summit on the Summit”, campaign, product/service/entertainment promotion, campaign site
  
• Leo Burnett/Arc Worldwide, Chicago, IL, USA for P&G Tampax “Zack Johnson”, product/service/entertainment promotion, online branded content
  
• Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, beyond the web (interactive kiosk, installation)
  
• Wieden + Kennedy, Portland, OR, USA for NIKE “Livestrong Foundation”, campaign, product/service/entertainment promotion, new media innovation

ADC Hybrid: 1 ADC Hybrid Cube awarded, 4 Merit

The ADC Hybrid category honours the year's most game-changing, innovative and inspiring work, and the most relevant, entertaining, engaging brand experiences and advertising solutions. This year's ADC Hybrid Cube winner is:

• Martin Agency, Richmond, VA, USA for John F. Kennedy Presidential Library & Museum, “We Choose the Moon”

ADC Design Sphere: 1 ADC Design Sphere Cube awarded, 2 Merit

Now in its third year, ADC Design Sphere honours a comprehensive and sustained programme of design, by a single design firm for a single client. This category recognises those who set the standard for excellence in consistent, innovative and relevant design communications for a period of 3-10 years and/or beyond. This year's ADC Design Sphere Cube went to:

• Bruketa & Zinc, Zagreb, Croatia for Podravka, annual report

ADC-Nissan Student Brief Competition: 6 ADC Cubes (2 Gold, 2 Silver, 2 Bronze, 2 Merit)

This year also marks the inaugural ADC-Nissan Student Brief Competition. Playing off the Art Directors Club prestigious Cube award, students were asked to respond to a brief for the new Nissan cube, which was then judged by a jury of Nissan executives and creatives from TBWA\Chiat\Day, the car company's ad agency.

Winners of the first ADC-Nissan Student Brief Competition Cube are:

• Academy of Art University, San Francisco, CA, USA for “Mobilize”
  
• Miami Ad School, Miami, FL, USA for “Nissan cube Hostel”

The two winning teams will split a US$3500 scholarship award from Nissan and US$2500 from ADC.

All ADC Cube medalists and Merit winners will be included in the Art Directors Annual 89, a hardcover book to be published in December 2010. To view the complete list of all ADC 89th Annual Awards Gold, Silver, Bronze, Merit, ADC Design Sphere and ADC Hybrid winners, go to www.adcawards.org/winners.

Gala and after-party

The ADC 89th Annual Awards will be presented on 19 May at 6.30 pm at the SVA Theatre at the School of Visual Arts, 333 West 23rd Street, New York. After an hour of cocktails and hors d'oeuvres in the theatre's lobby, the awards will be presented using what is intended to be an engaging, fast-paced new format that will allow winners to thank their teams and express their views on the challenges of creating winning work.

ADC Cube presenters will be a who's-who of top industry creatives, including ADC past presidents Bob Greenberg, chairman, CEO, global CCO at R/GA, Paul Lavoie, chairman, TAXI and Bill Oberlander, EVP, CCO-New York, Cossette Communications, as well as past presidents/ADC Hall of Fame laureates George Lois and Richard Wilde, chair, BFA Advertising and Graphic Design Department, School of Visual Arts and founding partner, Wilde Design.

At the conclusion of the awards gala, the celebration will continue a few blocks away at the official ADC 89th Annual Awards after-party at the ADC Gallery, 106 West 29th St, New York. The open-bar after-party includes hors d'oeuvres, signature cocktails and music by hot-tipped Brooklyn indie band Twin Sister. More details about the ADC 89th Annual Awards after-party will be announced shortly. For more information and to buy tickets, go to www.adcglobal.org/gala.

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