The battle of the brands 4 Aug 20094 Aug 2009 PrintPDFSend to a friendMore sharing options More sharing options NEWSWATCH: Microsoft has been taking shots at its competitors through its advertising and now Google has decided that if Gates and Co can do it, so can they, reports ChannelWeb.For more: ChannelWeb: Google gets into the advertising trash talk game… Since Microsoft has been taking pot-shots as competitors, Google has decided to fight fire with fire.