#CannesLions2017: Look who's talking about Cannes Lions (infographic)
Who is talking about Cannes Lions?
- 191 countries
Top countries:
United States
France
United Kingdom
Spain
Brazil
Demographics:
54% of men
46% women
What drove the most mentions?
The most discussed agencies:
Ogilvy
McCann
Publicis
SOV for the most discussed award themes:
Creativity 27%
Film, music, sport & gaming 12%
Data Insights 10%
Innovation 9%
Healthcare 8%
Business 7%
Technology 6%
Experience 5%
Entertainment 4%
Diversity 4%
Social Media 4%
Inspiration 3%
Brand Content 1%
Top hashtags of the week:
#canneslions
#ogilvycannes
#cannes
#canneslions2017
#marketing
#cannes2017
#advertising
#adagecannes
#lionshealth
#latinosencannes
Top most influential Instagram of the week:
In all, 11,000 Instagram publications.
Was Cannes Lions a success?
How did we determine this?
To evaluate the public's satisfaction with the event and the popularity of the agencies, we looked at Synthesio’s proprietary tool, the social reputation score (SRS). The SRS provides a score for each topic/brand/product/agency/etc. from 0-100 based on multiple factors, including a number of mentions, the sentiment of those mentions, the influence of the poster and many other factors.
Overall Cannes Lions SRS: 61.06
Agencies ranked by SRS:
McCann - SRS = 67.09
Edelman - SRS = 64.77
Leo Burnett - SRS = 62.74
TBWA - SRS = 62.80
Ogilvy - SRS = 61.85
Top tweets from Cannes Lions:
https://twitter.com/wyclef/status/875366494544252929 400+ RT 1K Like
https://twitter.com/baduajans/status/876125962039066625 100+ RT 500 Like
https://twitter.com/s_assbague/status/875755821711462401 300+ RT 120 Like
https://twitter.com/Ogilvy/status/876394581964845056 1.2K RT 3.8K I like it
https://twitter.com/Cannes_Lions/status/875103064751046656 1.7K RT 5K Like
https://twitter.com/ThamKhaiMeng/status/877442111406297089 1K RT 1.3K Like