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Celebrations continue with the True Location Cup
Relevance is key to the success of Caltex's Big Flex campaign. Fuel prices at an all-time high, Caltex cleverly utilised Vicinity's True Location data and 4D targeting technology to advertise their Big Flex competition to specific audiences and locations.
See how this resulted in stellar overall campaign performance, proving that the only 'flex' is the Caltex Big Flex!
Click below for the full case study.
A special mention to the following people:
Incubeta: Wendy Case (lead commercial consultant), Kevin Lewis (senior campaign manager), Sonet Geyer (head of Media Strategy and Planning), Lerato Makhutla (account director), Jonathan Fuchs (head of Search and Operational Lead), Tshepi Mofokeng (campaign manager)
Vicinity Media: Dwane McCarthy (sales director), Dillon Jonker (campaign manager), Zoë Modlin (data strategist)
Keep an eye out on all our platforms for next month’s winner.
Vicinity Media is Africa's first true Premium location based ad network.
- Serve it up, Cape Town! Is your padel serve as pinpoint accurate as our ad-serving tech?11 Dec 11:53
- 10 years of local excellence: A decade of true location targeting and 1st party data21 Oct 09:48
- Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost28 Aug 12:00
- WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life23 Aug 10:37
- Vicinity Media: How we use DOOH in our retail solution05 Jul 08:30
